SMS Text Messaging for Easy, Targeted and Responsive Online MarketingWritten by David Cameron Gikandi
It is no secret that advertising is not trusted that much by consumers. Sure, it works, but what is response rate? Banner ads are lucky to score a 1% click-through rate nowadays. And even then, person who clicks through walks in cautious. They do not trusting that advertiser speaks in best interest of consumers. Ads have poor click-through ration and low sales conversion ratio of about 3-7%. So what is solution?Easy. Have consumer market to consumer. When your friend tells you ‘hey, you should buy this product, its great!’ you are highly likely to believe him and likely to consider buying it. When an advertiser tells you same, you may not even hear message – you have learnt to block out ads unconsciously. You probably equate them to noise. While click-through ratios of ads are about 1% or so, friend-to-friend recommendations can have a click through as high as 64%, according to a survey I once saw some time back. And what about sales conversion ratios? Well, direct marketers have known for years that an endorsed ad can convert as much as 30% or more. There are many ways to get people to tell their friends about your products and services. Many web sites now have recommend-to-a-friend links. These use email to get a person to send recommendation to a friend. That is good, but not enough. Have one of those; but also have something else. We now need a method that is novel so that person can feel a thrill when they send a recommendation to a friend. We also need a method that is more instantaneous than email, and one more personal than email. What is that method? It is SMS text messages. SMS text messages are those short 160 character text messages that you can send from your mobile phone to another mobile phone. It is like email through mobile phones. You can send any text to any phone. Before we look at how to send SMS text recommendations from your web site to people’s friend’s phones, let us briefly look at how popular SMS is. Here we go: There are over 750 million mobile phone users worldwide. Contrast that with about 500 million email users only. Out of 750 million, about 550 million can send and receive SMS text messages on their phones. That is bigger than email market! And it is growing faster than email or web. There are about 18 billion SMS text messages sent per month worldwide. SMS is now biggest profit generator for telecom companies around world and it has a higher usage rate than voice calls especially in consumer market. SMS may not be as big in USA as it is in rest of world, but it ! is growing rapidly even there. OK, now here is where it gets real good for you: you can send an SMS text message from your web site to any phone anywhere on this good planet called earth for less than $0.05 per message! Anywhere on earth! The cost is same whether you send one to your neighbor or to a guy in Vladivostok. And it will instantly reach recipient wherever they are. It will not get lost in some big email inbox and probably get deleted. No, it will be read when it gets there, given full attention. At $0.05 a message, that is about $50 for a thousand messages. You can get this figure down if you send in bulk. At less than $50 CPM, it costs less than many banner ads or ezine ads, and you get to contact people in an instant, very personally!
| | World-class Marketing: When and WhereWritten by Judy Cullins
Quadruple, even do thirty times your present product or service sales. Accomplish this in less than nine months!You don't even need a Web site with following easy-to- understand information. Judy Cullins, 20-year book coach, answers two big questions: "When should I start marketing my book? and "Where should I focus my marketing for maximum results?" What is World-Class Marketing? Most creators make mistake of getting project completely written. Then they will think about how to market themselves or their product. You don't have to make this big mistake. The best time to start your marketing is while you are writing your book, promotion copy, or Web site copy. It gives you bigger picture of where your project is going and will much better serve your particular audience when it is done. Knowing and practicing that, you will write much more focused, compelling copy that practically eliminates editing. You will answer big questions and challenges your readers have. To do this, you need to apply essential "Seven Hot- Selling Points" as your write your chapters. If you are nearly finished and have your final edits to do, you may still benefit from "Seven Hot-Selling Points" and "Fast- Forward Writing Technique" ( a technique that poses questions and answers to shorten writing time while creating more powerful copy). To take advantage of this, you will have to be willing to make some changes. Why? Because you want your book to sell well. You want to make money--even profits!
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