Written by Bob McElwain

Microsoft has said a lot about Smart Tags. And it is Microsoft who claims this is a "smart" idea.

I'm not a fan of Microsoft products. Still, there are real benefits to all software developers and PC users inrepparttar uniformity from system to system that Windows provides. But if Microsoft makes this move, it's a step too far. Here's what Smart Tags will do.

> Advertisers will agree to pay a fixed amount for a click on a keyword. As at GoTo.Com, keyword "ownership" is subject to a higher bid.

> Website pages downloaded from any website to any computer using Windows will be scanned for these keywords.

> Those found will be highlighted and converted to links torepparttar 132105 advertiser's site.

I've heard talk of Smart Tags for some time. There has been an awesome hue and cry of opposition. I was glad Microsoft responded by deciding against including this "feature" in their new XP operating system.

Then The Other Shoe Dropped

Something just as "good" as Smart Tags is already here. And it's ugly. Here's a quote from "The San Francisco Chronicle."

"TOPtext is an example of 'contextual advertising,'repparttar 132106 latest attempt by online advertisers to reachrepparttar 132107 eyes and minds of Web surfers. TOPtext turns existing words on a Web page into hyperlinks that redirect a computer user torepparttar 132108 advertiser's site." (The full article is available at either ofrepparttar 132109 following links. Eraserepparttar 132110 spaces and returns inrepparttar 132111 first one before pasting.)

KaZaA is using a plug in to IE (Internet Explorer) called TOPtext from eZula . For details, please see "Is Someone Hijacking YOUR Visitors?" by Bob Smith above. For some screen shots of results, check this out on Bob's site. (It's a must, for once seen, you won't forget it.)

My Most Valuable Assets

My most prized business assets are not things, but visitors. The path to profits on my site, as on many, is to first generate a subscriber. Through "STAT News," I'm able to buildrepparttar 132112 credibility that bringsrepparttar 132113 sale.

By adding a link on "small businesses" on my subscription sign up page, my most valuable potential asset is being lured to another site. I lose. Someone else grabsrepparttar 132114 gain.

On my home page,repparttar 132115 added link underrepparttar 132116 ebook I'm selling seeks to steal a potential sale. The advertiser pays maybe 15 cents ifrepparttar 132117 link is clicked, and I loserepparttar 132118 potential of a $29 sale.

Sincerepparttar 132119 link is redirected,repparttar 132120 user can not return to my site withrepparttar 132121 Back button. Thus it is unlikely he or she ever will. This is grim at best, but ...

What Matters Most

While I remain concerned about such theft, I am more concerned about my credibility. Most surfers are not computer experts. Most will never recognize these links were added by software running on their system. They are quite likely to believe I am recommending this company. That I am in fact suggesting they leave my site to go to this more important destination.

Does Your Site Have Stopping Power?

Written by Jim Daniels

About one in every ten sites I visit succeeds at keeping me around longer than a minute. I'm usually in a hurry when I surfrepparttar web, and I'm not alone.

Actually,repparttar 132103 term "Web surfer" is a misleading one. Not too many people I know actually "surf"repparttar 132104 web at a leisurely pace. Instead, most times they are onrepparttar 132105 web they click and click in a frenzied search for something in particular. Perhaps a better term than web surfer would be "Speed Clicker."

Once you come to accept that fact you'll see why it is crucial to give your visitors a reason to slow down as soon as they arrive at your site. Too many webmasters don't do this right away and risk losing another web surfer and potential customer.

Slowing your visitors down a little isrepparttar 132106 first step in getting them to actually stop and stay a while. If you can accomplish that you'll be on your way to generating a new subscriber or customer. And ain't that what it's all about?

OK, so now that you know that your number one task is to slow down these speed clickers, I'd like to share with you exactly how to do it...

Once you're sure your website loads quickly and looks professional, it's time to post your "slow down" sign right at your main page. No, I'm not talking about one of those tired old "under construction" signs. Instead, I'm talking about smacking your visitors right square inrepparttar 132107 eye, with a compelling reason to calm their pace a bit and investigate your site further.

No, it is not done with fancy graphics or technology like audio or video. It is best done withrepparttar 132108 number one tool at your disposal -- words.

But before you start thinking up some catchy headlines or attention grabbers, I'd like you to throw those tired old axioms away. Instead, take a moment today and consider why these "Speed Clickers" have happened upon your site inrepparttar 132109 first place.

What are they looking for? As a webmaster it is your responsibility to know what your best prospect is thinking and searching for. If you plan to have a successful web business, most of these speed clickers should be hoping to findrepparttar 132110 very things you've built your business on. Do you know what they are? Here's a little help. Ask yourself these questions...

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