Today we live in a world of speed. Technological advancements have made obtaining what we want as simple as pushing a button.We don't have to wait long to eat - just pop food into microwave and click start. In minutes we have a full meal.
We don't have to wait weeks for communication back and forth - just type and click send button in e-mail. In seconds, information is sent and received.
Because of this "instant" mentality we have grown accustomed to, we as a society have come to believe that if we can't get what we want in a matter of minutes, it's not worth having. Waiting is becoming a thing of past.
I have found this to be especially true when it comes to internet businesses. Because everything is available at click of a mouse, slowly growing an internet business never enters our minds. We try to find quickest and easiest route to automatic $5,000 per month promised to us at every turn.
Without careful thought, we plunge into several affiliate programs (sometimes unrelated to each other), throw up some free websites, blast our "open for business" announcement to 4,000,000 people, and then sit back waiting for all 4,000,000 to beat a path to our electronic doorway.
We watch calendar, and when, in 7 days, we haven't made our $1,500 or we run into technological difficulties, we throw up our hands in disgust, claiming that entire internet is a hoax, and walk away.
Let's pause for a moment and take a look at weed and oak. John and Jim are young, newly married, and have just moved in next door to each other. Both yards need work in order to gain "Good Housekeeping Seal of Approval."
John runs out to local nursery, buys a bunch of seeds, never really paying attention to type of seeds or to their care requirements. He goes home, spreads his seeds all over his yard, and then sits back waiting for lush, beautiful lawn. It isn't long before his yard is covered with weeds. The weeds quickly spring up and then die under heat of sun. His yard is full of dirt holes.