Written by Meredith Pond

It's no secret thatrepparttar society we live in today likes to takerepparttar 127363 easy road. We come up with inventions and spend billions of dollars a year on things that make life easier for us: cars, appliances, computers, gadgets... you name it, we've probably bought it.

People have made billions of dollars making things easier forrepparttar 127364 public at large. So, why can't you enhance your bottom linerepparttar 127365 same way? If you want people to be attracted enough to your business to actually place an order, you've got to make it easier for them to use you instead ofrepparttar 127366 competition.

So how do you make things easier for your potential customers? First of all, if you don't already take credit cards, start now. Research shows that business who allow online credit card transactions do far more business than those who don't. You'll most likely have to pay for a merchant account, but it's definitely worth it because your sales volume will increase by leaps and bounds. If you're not ready for that or really can't afford it, try using a service like Paypal. Anyone with an account (and a LOT of people have them) can use their credit card or even their bank account to send you money via email.

Product Sales Beat Ads Sales for Web Revenues

Written by Rob Spiegel

Most entrepreneurs who launch a Web site are seeking product sales revenue or advertising revenue. Even corporate brochure sites frequently sell advertising. As you click through sites while you're online,repparttar proliferation of advertising givesrepparttar 127362 impression that Web ad sales could be a logical (and potentially profitable) way to offsetrepparttar 127363 expenses of building, maintaining and promoting your site.

But before you makerepparttar 127364 call to to ask who places their advertising, you may want to consider these statistics from Jupiter Media Metrix, and premier online advertising tracking company:

Online advertising accounts for under 2 percent of total advertising. If all goes well (and right now online advertising is not going well at all), repparttar 127365 research company predicts that will rise to 5.2 percent in five years.

Online advertising rose an impressive 69 percent last year, but this year online ad revenue is only expected to rise 12 percent, and overrepparttar 127366 next five years,repparttar 127367 growth will hover below 15 or 20 percent each year. This means online advertising will have to fight hard to rise torepparttar 127368 level of billboard advertising.

Jupiter also reported that advertisers have their doubts about online advertising. Advertisers believe Internet ads do not reach enough people and are too expensive.

More bad news for those who want to sell ads is Jupiter's finding thatrepparttar 127369 cost of Internet advertising has fallen 30 percent overrepparttar 127370 past year and these costs are expected to keep falling intorepparttar 127371 fall of 2001.

Online advertising is one ofrepparttar 127372 casualties ofrepparttar 127373 dot com crash. "Online advertising was built on false expectations set up inrepparttar 127374 Internet bubble when everyone believedrepparttar 127375 Net was magical and didn't need to be measured," said Carla Hendra, president of OgilvyOne North America, a major online advertising firm. "Forrepparttar 127376 first few years, if someone looked at a Web site and said 'cool,' that was enough. Now clients are becoming more conservative."

This translates into "Forget about it" for those who believe they can attract advertising dollars to their Web site. Product sales at Web sites, however, present a completely different story. Even withrepparttar 127377 dot com crash, Americans are spending more money than ever online. The Web continues to berepparttar 127378 fastest-growing retail channel. According to Boston Consulting Group, online retail revenues grew 65 percent in 2000, hitting $44.5 billion. The research company expects revenues to reach 66 billion this year, up 45 percent from last year.

Cont'd on page 2 ==> © 2005
Terms of Use