SEO for beginners

Written by Lee Rixon


I had a learned marketing friend of mine comment thatrepparttar information on SEO on our blog was ok for a propeller-head, but didn’t really help a business owner, so this article is intended to setrepparttar 150965 stage for information contained inrepparttar 150966 related articles.

Firstly - what is SEO? Well - its short for Search Engine Optimization, and itsrepparttar 150967 process of tuning up your web site so that it ranks better on search engines.

Why is that important? - well think of your web site as a book. It is sitting inrepparttar 150968 very large library calledrepparttar 150969 Internet, andrepparttar 150970 only people that know about it are friends and current business acquaintances. They knowrepparttar 150971 title ofrepparttar 150972 site and where it sits onrepparttar 150973 shelf.

What you are trying to do through SEO is to get your site listed inrepparttar 150974 equivalent ofrepparttar 150975 Internet catalog. That way people that are not intimately acquainted with who you are and what you sell will find you…..

Not only that - you are also trying to get your site listed atrepparttar 150976 top ofrepparttar 150977 index for a particular subject. There are millions of sites out there on every conceivable subject. If you sell widgets, then it won’t do you very much good if your site isrepparttar 150978 1543th listed under ‘widgets’. It would be like having a Yellow page advertisement where your business is listed in very small print atrepparttar 150979 back ofrepparttar 150980 book!

There are two ways that you can get your site listed highly -repparttar 150981 first is through paying for a listing - Google Adwords is one program that will help in that. These arerepparttar 150982 paid listings that you will see onrepparttar 150983 right side ofrepparttar 150984 page when you do a Google search. The second method is through Search Engine Optimization, which will raise your rankings inrepparttar 150985 main listings.

Search Engine Optimization - A Complete Idiot's Guide

Written by Chris van der Walt


Most of us know by now that having a website doesn't mean much if nobody knows about it. There are many ways to market your website online, including pay-per-click advertising and banner ads on other websites. But by farrepparttar most effective and comparatively speaking cheapest way of getting your website "out there" is to optimizerepparttar 150903 content so that search engines enjoy "crawling" your website and therefore rank your website highly compared to your competitors.

A very quick crash-course in search engines: Search engines like to show their usersrepparttar 150904 most relevant content for a specific keyword. They make use of so-called "spiders" to automatically visit your website to see what your site is about. Only in rare circumstances will a human user from a search engine company actually visit your website. You can imagine that for human users it would be impossible to physically go through millions and millions of websites on a regular basis to check what they're about.

Therefore,repparttar 150905 search engine spider will see which words are repeated frequently throughoutrepparttar 150906 content of your website. If your website is about vacuum cleaners, but you often refer torepparttar 150907 term "lawnmowers" in your website's content (more than "vacuum cleaners"),repparttar 150908 spider will incorrectly assume that your website is about lawnmowers.

But wait, there's much more to it than just that. It's also about how you userepparttar 150909 keyword. If you userepparttar 150910 keyword "vacuum cleaner" six times on your page, but you are using "lawnmower" in a header to a page or in italics or bold text,repparttar 150911 search engine might still think that your site is about lawnmowers instead. The proper use of keywords inrepparttar 150912 title of your website, as alternative text on images (that pops up when you move your mouse over it),repparttar 150913 distribution of your keyword throughout your page (top, middle and bottom),repparttar 150914 use of your keyword in text-links to other pages on your website as well asrepparttar 150915 use of your keyword in headers, are all important factors that search engines look for.

No, that's not it, yet! This covers probably only around ten percent of search engine optimization. The next item would be keyword popularity. By keyword popularity I mean to say you should investigate how popular your targeted keyword is among search engine users. For example, I might be very impressed with myself for optimizing a site forrepparttar 150916 term "blue socks" so that my site shows up as number one in each and every search engine when you type inrepparttar 150917 term "blue socks" and hit Search. But if on average only two people worldwide searches monthly forrepparttar 150918 term "blue socks", will I getrepparttar 150919 necessary traffic from search engines? The answer is a very clear "NO". If I instead see that 2500 people worldwide are searching forrepparttar 150920 term "sock suppliers" monthly, I would be much better off optimizing my site for this term, right? Correct, but also bear in mind that more popular search phrases normally brings with them more competition. In other words, it might take more of a constant effort to optimize a website forrepparttar 150921 term "property" than forrepparttar 150922 term "cape town property", because you are competing with others who are also trying to be number one for that keyword.

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