SEO for CEOs – Search Engine Optimization Unmasked for CEOs

Written by Glenn Murray

If you’re like most other CEOs,repparttar term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you inrepparttar 127918 search engines, then this article is for you.

This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson’s terms. It won’t make you an expert, but it will give you some insight into what you’re spending your money on, what you should be spending your money on, and just as importantly, what you shouldn’t.

But before launching straight into an explanation of SEO, let’s talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. What’s more, research shows that most people don’t look beyondrepparttar 127919 first 2 pages of search results. This means if your website doesn’t rank inrepparttar 127920 first 2 pages ofrepparttar 127921 major search engines, it’s only receiving 20% of its rightful traffic… and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesn’t count. You need to rank highly forrepparttar 127922 words your customers use at search engines.)

The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results.

This is where SEO comes in.

SEO isrepparttar 127923 art of ranking inrepparttar 127924 search engines. Nothing more, nothing less.

SEO means creating your site such thatrepparttar 127925 search engines consider it useful. The two main weapons in your arsenal are:

·Keywords ·Links to your site


Figure out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are important to your customers, you tellrepparttar 127926 search engines what you do. These keywords are used in your copy and inrepparttar 127927 code behindrepparttar 127928 page. Generally speaking,repparttar 127929 more you userepparttar 127930 keywords,repparttar 127931 more relevant you are to searches in that field.

Keywords in Your Copy

The use of keywords in your copy is easy to understand. But it’s not easy to do. You can’t just pepper your site with a meaningless array of words. The trick is usingrepparttar 127932 most important keywords a lot without compromisingrepparttar 127933 readability of your copy. It’s a balance between writing forrepparttar 127934 search engines and writing for your reader.

TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you know your keywords already, it should cost you no more than normal web copy.

Keywords in Your HTML Code

The use of keywords in your HTML code is harder to understand, but it’s easier to do. There are four main places these keywords are used:

·Keywords ·Description ·Alt ·Title

TIP: When you hear people talking about meta tags, this is what they’re talking about. To see how meta tags are used in practice, go to Google and pretend you’re a customer. Search for something your customers would search for. e.g. If you’re in car audio, search for “car audio”. Click onrepparttar 127935 first couple of results to bring up their website. Right-click onrepparttar 127936 home page, and select “View Source”. You’ll see a whole lot of code. You can ignore most of it. What you’re looking for arerepparttar 127937 following…

Increase SEO Sales by Teaching Clients about SEO Truths

Written by John Alexander

In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.

Selling hype or setting unrealistic expectations is one ofrepparttar LEAST intelligent things you can do to build long term client relationships. Instead of scrambling to outdorepparttar 127917 next self proclaimed SEO guy's claims, why not try something more inrepparttar 127918 nature of a soft sell.

By teaching your prospective clientsrepparttar 127919 truth aboutrepparttar 127920 SEO process actually will:

--Enhance your reputation as a professional

--Diffuse those competitors who ONLY sell hype

--Increase new sales

--Generate increased referral business

--Establish long term client relationships

--Establish tremendous client loyalty

--Firmly establish YOUR CREDIBILITY in bothrepparttar 127921 community as well asrepparttar 127922 industry as a professional who knows how to get results.

In other words, teach peoplerepparttar 127923 TRUTH aboutrepparttar 127924 process and you'll already gain some immediate advantages because you are educatingrepparttar 127925 prospect by offering them some facts but even more important, something that is EASY to believe. Something that blows away old misconceptions.

Most people are tired of hearing a lot of sales hype.

Try de-mystifyingrepparttar 127926 SEO process and help your prospects to understand what search engine optimization (SEO) can do for their business. It's really just a simple, old-fashioned principle.


More SE visibility = more success forrepparttar 127927 client More client success = more referral business for you


Most ofrepparttar 127928 time, your clients will sell your services better than you can ever sell yourself.

Every time you help someone achieve success, it is literally impossible for your business not to benefit as well. Okay, here are some real simple tips:

A. Educate your prospect by telling themrepparttar 127929 truth.

Try using some ofrepparttar 127930 following points when speaking to your prospects:

--Explain to your prospect, that your job is not just building a web site. Designing a web site is relatively easy, but this is only 50% ofrepparttar 127931 job. Explain that your effort continues long afterrepparttar 127932 launch ofrepparttar 127933 site.

--Teach them about a few ofrepparttar 127934 ways your service differs from repparttar 127935 traditional Web developer. Your true objective entails more than just concept or design.

--Your skill is positioning their web site squarely in front of their ideal target audience. Once you get them positioned for maximum exposure, it's your aim to keep them there, right inrepparttar 127936 limelight.

--If you're presenting to a group of 2 or more, ask themrepparttar 127937 name of their favorite search engine. Don't be surprised by their reply but 98% ofrepparttar 127938 time, they'll name one ofrepparttar 127939 MAJOR search engines. This is a great way to begin teaching them something they may have never heard before.

--Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. You can demonstrate where their traffic will come from if other clients give you permission to use a couple of their reports as samples.

Ask your prospect, "Did you know that "HITS" are irrelevant?

"That's right, hits do not matter because a HIT is NOT a visitor." You can then explain that each HIT is really an action fromrepparttar 127940 server. In other words, a hit occurs for each and every element downloaded. The number of HITS to a site, are nearly always larger numbers, but this does NOT mean you had any great number of visitors. Teach them aboutrepparttar 127941 importance of unique visitor sessions.

Why is this important?

In explaining this difference between a HIT and a VISITOR, you have taught your prospect a truth that could work againstrepparttar 127942 next competitor who comes along behind you and only talks about HITS (which is what many do).

Why do so many competitors talk all about HITS?

Simply because they are BIG numbers which sound impressive particularly if you have no intention of providingrepparttar 127943 customer with detailed reporting. Teach your prospectrepparttar 127944 truth, thatrepparttar 127945 important numbers to watch arerepparttar 127946 actual visitor session counts, not just hits.

Help your client to understand what it is you do.

Does your prospect see your "behindrepparttar 127947 scenes" service as VITAL? If not, they need some understanding! Explain, "the reason" that business owners hire you, is to ensure their web site is built and launched properlyrepparttar 127948 very first time".

Explain that "Business owners are usually too busy running their business, to worry about all ofrepparttar 127949 requirements of publishing and positioning a web site for targeted traffic and monitoringrepparttar 127950 results." Help them to understand that you ARE their watchdog for online success. You have come to realize thatrepparttar 127951 more success you bring to them,repparttar 127952 more your business grows. You are in this forrepparttar 127953 long term!

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