SEO and the Title Tag

Written by Dave Felts


The Title Tag not only communicatesrepparttar theme of your web page torepparttar 150745 human visitors but is also considered very important byrepparttar 150746 Search Engine crawlers. The Title Tag isrepparttar 150747 most important of all Tags. Almost all crawler based search engines userepparttar 150748 Title Tag to gather information aboutrepparttar 150749 page. Search engines use your Title Tag to evaluaterepparttar 150750 page's relevance to its content, inbound links, outbound links, alt tags, and a host of other factors. A carefully constructed Title Tag can have a large positive impact on your page's ranking withrepparttar 150751 search engines.

In addition,repparttar 150752 Title Tag isrepparttar 150753 hyperlinked text title that is displayed inrepparttar 150754 search engine results page. This isrepparttar 150755 hyperlink a user clicks on to go to your web site. The Title Tag is also used asrepparttar 150756 text when you ‘bookmark' a page or add a certain web page to your ‘favorites' list in your browser.

Sincerepparttar 150757 Title Tag plays a vital role in your site's ranking, you need to pay a lot of attention torepparttar 150758 words that appear inrepparttar 150759 Title Tag andrepparttar 150760 order in which they appear. Put your important keywords atrepparttar 150761 beginning ofrepparttar 150762 Title Tag. This can haverepparttar 150763 added benefit of making those words appear in bold inrepparttar 150764 search engines result pages. Develop a crisp Title Tag that includes your most relevant keyword phrases for that page. The keywords inrepparttar 150765 Title Tag are given a high value when it comes torepparttar 150766 search engine trying to figure out what your page is about.

It's important to be highly focused. You should userepparttar 150767 same keywords not just in your Title Tag, but also in your page content, Meta Description, and Meta Keywords Tags as well. Ifrepparttar 150768 keywords in your Title Tag don't appear inrepparttar 150769 page content, then avoid using them.

Specific Resources

From Google's Guidelines for Webmasters

Design and Content Guidelines:

  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Offer a site map to your users with links that point torepparttar 150770 important parts of your site. Ifrepparttar 150771 site map is larger than 100 or so links, you may

    want to breakrepparttar 150772 site map into separate pages.

  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Think aboutrepparttar 150773 words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
  • Make sure that your TITLE and ALT tags are descriptive and accurate.
  • Check for broken links and correct HTML.
  • If you decide to use dynamic pages (i.e.,repparttar 150774 URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keeprepparttar 150775 parameters short andrepparttar 150776 number of them few.
  • Keeprepparttar 150777 links on a given page to a reasonable number (fewer than 100).

  • Clean up Your Code for Good SEO

    Written by Dave Felts

    Do you have lots of JavaScript coding inrepparttar header section of your web pages? Do you re-list your CSS styles atrepparttar 150744 top of every page? Do you have JavaScript coding spread throughout your web pages? If you answered yes to any of these questions your site may be driving away search engine spiders and losing search engine position ranking.

    More often then not, when I viewrepparttar 150745 source code of a client that's asking for search engine optimization help, I see gobs of JavaScript and Style Sheet stuff, especially inrepparttar 150746 header and oftentimes sprinkled throughoutrepparttar 150747 page.

    All this extraneous code hasrepparttar 150748 effect of diluting your content, and thus your message, and makes it harder for a search engine to figure out what your page is really about. It has to wade through all this JavaScript and Style stuff before it gets torepparttar 150749 meat ofrepparttar 150750 page.

    A search engine spider will only read some much code off a page before it gives up. On-page code like JavaScript and Style commands haverepparttar 150751 added disadvantage of bloating your page size, causing some search engines to bail before they've capturedrepparttar 150752 whole page.

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