SEO Your PDF’s

Written by Kevin Kantola

Why optimize?

First, why would anyone want to search engine optimize their PDF files? Well, if you had an eBook, brochure, product description or technical document in PDF format, you may wish to optimize these to pick up some extra search engine traffic.

Canrepparttar search engines read PDF files?

Yes, most ofrepparttar 127869 major search engines now can readrepparttar 127870 basic contents of PDF files, though getting these pages to rank as well as HTML files is still questionable.

How is it supposed to work?

This is howrepparttar 127871 workflow is supposed to work. Create your file in MS Word, or in a draw or page layout program that later can be distilled into a PDF (with some applications you will have to create an EPS file first and then distill it and with other applications, you can distill right out ofrepparttar 127872 apps). If you are using a program such as MS Word, be mindful to applyrepparttar 127873 H1, H2, H3 tags where necessary and optimizerepparttar 127874 body text as you would an HTML file.

When you are finished, distillrepparttar 127875 file. Bring this file intorepparttar 127876 full version of Adobe Acrobat 6 for editing. Plug inrepparttar 127877 appropriate content, postrepparttar 127878 PDF on your website and letrepparttar 127879 search engine robots indexrepparttar 127880 file.

How do I plug inrepparttar 127881 appropriate content?

In Adobe Acrobat 6 there are two places to input content into a PDF file. The first place is under File / Document Properties and repparttar 127882 second place is under Advanced / Document Metadata. Under File / Document Properties there are several menus butrepparttar 127883 most relevant for our purposes isrepparttar 127884 Description menu. Underrepparttar 127885 Description menu, there are fields for Title, Author, Subject and Keywords.

Now to confuse matters more, let’s go over torepparttar 127886 Advanced / Document Metadata menu. There are a couple of choices here, but let’s once again look atrepparttar 127887 Description menu. Under this Description menu, there are fields for Title, Author, Description, Description Writer, Keywords, Copyright State, Copyright Notice and Copyright Info URL.

How doesrepparttar 127888 PDF storerepparttar 127889 data?

With duplicate fields, it is important to find out howrepparttar 127890 data is stored so that we may make some educated guesses as to howrepparttar 127891 search engines read this data. I performed a few small experiments and here is what I have found. The Title and Author fields seem to be linked to each other because when you change one and check onrepparttar 127892 other you will see it too has changed. Also, repparttar 127893 Subject field ofrepparttar 127894 Document Properties menu seems to be linked torepparttar 127895 Description field ofrepparttar 127896 Document Metadata menu for repparttar 127897 same reasons. The Keyword fields, however, are not linked. Separate sets of keywords can be added to both fields. Whenrepparttar 127898 file is saved, both sets of keywords are stored inrepparttar 127899 PDF file.

Which set of keywords is correct then?

Adobe stores its metadata in XML format. Openingrepparttar 127900 PDF file in Notepad, it appears thatrepparttar 127901 Keyword field under Document Properties isrepparttar 127902 one thatrepparttar 127903 search engines will use (this hasn’t been proven, yet though). The keywords input into this field appear inrepparttar 127904 PDF as we have come to expect, separated by commas, like this: Keywords(movies, cinemas, matinees, theatres, popcorn).

The 5 biggest SEO Myths Debunked

Written by Burke Ferguson

Search Engine Optimization or SEO, has a bit of a reputation for having a lot of hype or scams associated with it.


Well, particularly because people wantrepparttar results of whatrepparttar 127868 service does, which is rank your website very high and in prominent ranks withinrepparttar 127869 search engines.

The following arerepparttar 127870 most common scams withinrepparttar 127871 SEO industry,repparttar 127872 amounts withinrepparttar 127873 titles can be any amount, so I have inserted an "X" to signifyrepparttar 127874 numbers.


SEO Myth #1 -- "If You Build It, They Will Come..."

Did you seerepparttar 127875 movie "Field of Dreams"? Well, this is very much like it.

You develop a site or pay someone to develop one for you. And after its all finished, you tell all your friends to go look at it.

However there's only one problem,repparttar 127876 only ones that have looked at it are your friends who you told to go look at it.

Heck, its onrepparttar 127877 World Wide Web,repparttar 127878 whole world should see it. Right? Wrong.

Having a website, doesn't simply "automatically" alert everyone to go see it. People don't just start "showing up" on your site, just because it is YOUR website.

If you want to have visitors to your website (and, hopefully, you do), you have to take ACTION and do things for it to happen. a.k.a Advertise. You have to getrepparttar 127879 word out, about your site.

And if done correctly Search Engine Optimization will position your website correctly onrepparttar 127880 search engines underrepparttar 127881 your appropriate keywords and people will come.

SEO Myth #2 -- "Get A Guaranteed #1 Position In XX days/weeks..."

This has got to be one ofrepparttar 127882 worst claims ever, andrepparttar 127883 most used scam withrepparttar 127884 engines of all time. I'm sure you've seen it titled this way or a variation thereof.

See,repparttar 127885 engines constantly change and alter their "rules" or "algorithms" to which and how they rank websites. So, constantly having a site ranked #1 is almost impossible, as we don't know how or when these rules will change.

Butrepparttar 127886 twist to this Myth is that getting a #1 position is easy, however, it's usually only for keywords that will not do you any good, or keywords that people are not searching for.

So, whatsrepparttar 127887 good of having a #1 rank for keywords that no one searches for? There isn't one. For those unaware it's like; "WOW #1 inrepparttar 127888 search engines!!", however, it's not bringing you any traffic, since it is a very UNcommon keyword phrase.

Being #1 with very common searched for keywords and phrases is what SEO is all about. And this is whererepparttar 127889 fierce competition inrepparttar 127890 search engines are.

SEO Myth #3 -- "Submit To X,XXX Search Engines..."

Now, this may sound good at first, butrepparttar 127891 search engines that your site are submitted to, no one knows about or knows anything about them. So what good arerepparttar 127892 submissions?

And as above they won't bring you any traffic, as no one knows about them.

Most or all of these search engines are too obscure and are "unknowns", and they aren't being used much, if at all. So, adding your website to a directory or search engine database of some 45,000,000 web pages or more, is no good.

And good luck in trying to find your listing, it would be like looking for a pebble inrepparttar 127893 ocean.

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