SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

Written by Glenn Murray


About 80% of website traffic comes through search engines. And research shows, if you’re not onrepparttar first 2 pages, most people won’t find you.

This article isn’t about how to achieve a high ranking. That topic has been done to death overrepparttar 104434 past few months. We all knowrepparttar 104435 basics now… Submit your site torepparttar 104436 major search engines, scatter a generous helping ofrepparttar 104437 right keyword phrases throughout your site in real sentences, then get a lot of other relevant sites link to your site. That’s it.

This article is about what tools to use to make your job easier.

1) Choosing Keyword Phrases (costs approx USD$7.50 per day)

To decide what keyword phrases to use, subscribe to www.wordtracker.com for a day and do some analysis. Simply enter a keyword and WordTracker tells you how often people have searched for that keyword inrepparttar 104438 last month or two, how many competitor sites are using that keyword, and how many searches it expects inrepparttar 104439 next 24hrs.

2) Measuring Keyword Density (FREE)

To measurerepparttar 104440 density ofrepparttar 104441 keyword phrases on your page, go to http://www.gorank.com/analyze.php and type inrepparttar 104442 domain and keyword phrase you want to analyse. It’ll give you a percentage for allrepparttar 104443 important parts of your page, including copy, title, meta keywords, meta description, etc. The higherrepparttar 104444 densityrepparttar 104445 better.

3) Check How Search-Engine-Friendly Your Site Is (FREE)

Search engines send out spiders (or robots) to investigate your site. These tools allow you to see your site fromrepparttar 104446 spider’s point of view. - http://optimiser.123promotion.co.uk - enter your URL and a keyword phrase and it gives you a great summary ofrepparttar 104447 things you could improve. - http://www.1-hit.com/all-in-one ool.search-engine-viewer.htm - enter your URL and it gives you a summary ofrepparttar 104448 things you could improve. - http://www.gritechnologies.com ools/spider.go? - Poodle tells you how many linksrepparttar 104449 spider will see and investigate.

4) Check How Many of Your Pages are Indexed (FREE)

Go to just about any search engine and type site:www.yourdomain.com. The search engine will then tell you how many of your pages it has indexed.

5) Monitor Your Position in Google (FREE)

No need to waste time clicking through hundreds of Google search results looking for your site. This tool allows you to enter a keyword and a domain name, and it searches Google to see where your domain is positioned. Go to http://www.cleverstat.com/google-monitor-query.htm to downloadrepparttar 104450 setup file. Then just install.

Running Out Of TIme?

Written by Kathy Paauw


Running Out of Time?

"Since time isrepparttar one immaterial object which we cannot influence--neither speed up nor slow down, add to nor diminish-- it is an imponderably valuable gift." -Maya Angelou

Do you constantly feel like you are on overload? Do you tell yourself that you'll spend more time doing something that's important but not urgent “when things slow down a little” or “after we finish this next big project”?

Being technically proficient in your business or profession will only get you so far … especially if you feel like you're on a runaway treadmill. To gain some control and sanity, you may need to organize your time differently.

Most business owners, executives, and professionals spend their time in four ways:

Free Time – time to rest, relax, and rejuvenate Creative Time – time to generate new ideas Delivery Time – time to deliverrepparttar 104433 product/service that is core to your work Support Time – time to handlerepparttar 104434 “behindrepparttar 104435 scenes” or administrative functions necessary to support you in gettingrepparttar 104436 results you desire. These four areas of time are very connected, so what you do with one dimension of time affectsrepparttar 104437 others. Have you ever noticed how taking Free Time to rest and rejuvenate enables you to come back to your work with a fresh perspective…one that enables you to be much more creative?

Creative Time enables you to work ON your business. It's tough to have an objective vantage point when you're “inrepparttar 104438 trenches” allrepparttar 104439 time. Taking a step back to seerepparttar 104440 “big picture” is essential if you want to generate fresh ideas and find new solutions to challenges.

Delivery Time enables you to work IN your business. You may already spend much of your time here. The key is to remember that it doesn't matter how much Delivery Time you spend if what you're delivering isn't what matters most to you or your company…and if what you deliver and how you deliver it is not valued byrepparttar 104441 recipient of your products or services. Direction and priorities are generally determined during Free Time and Creative Time .

Part of your success requires spending some Support Time tending to details – responding to email and phone calls, reading, writing, reviewing, evaluating, filing, etc. Of course, some of this can be delegated to others. If you ignorerepparttar 104442 details that support your core deliverable, it will affect your ability to be productive or deliverrepparttar 104443 best quality product or service. In addition, you will not feel like you can take Free Time ifrepparttar 104444 unhandled details are constantly nagging at you.

Without Free Time , stress and overload set in. Then it's difficult to be in a frame of mind to take Creative Time . This pushes you to work harder IN your business ( Delivery Time ), which results in taking a reactive rather than a proactive approach to managing challenges. This rarely results inrepparttar 104445 best quality results, and often adds to burnout.

Look atrepparttar 104446 diagram below and note that it is a continuous circle. When working properly,repparttar 104447 process keeps repeating itself…unless you get stuck in one spot onrepparttar 104448 continuum.

Changing Habits

Choosing to live a more thoughtful, self-directed life inrepparttar 104449 midst of a society that seems to thrive on a frenzied pace requires determination, planning, and self-discipline. According to behavior change experts, you have to believe inrepparttar 104450 values behindrepparttar 104451 change, or it will not stick.

For example, if you promise your family that you will work less hours, but you're not mentally committed to such a change, your odds of maintaining your commitment drop. It's difficult to sustain such a promise ifrepparttar 104452 reward for working longer hours is greater thanrepparttar 104453 reward for getting home earlier.

G. Alan Marlatt, professor of psychology and director ofrepparttar 104454 Addictive Behaviors Research Center atrepparttar 104455 University of Washington, studies people who are successful in long-term change. Marlatt says that it gets easier afterrepparttar 104456 first 90 days. At that point,repparttar 104457 chances of a relapse drop from 85 percent to 20-30 percent. He also points out that adding a new behavior is easier than trying to give something up.

Marlatt's tips:

• Self monitor. If you're relying on internal motivation (as opposed to having a coach or an addiction counselor), keep a daily chart of progress forrepparttar 104458 first 90 days. Note what needs to be fine-tuned. If you feel you might slip, make note — either in a journal or a note card or a bold message on your morning mirror — to get back on track.

• Social support. Find someone or a group of people trying to make similar changes. Meet with them or e-mail them or join a chat room. If you're not into strangers, get a comrade, coach or family member to be your support.

• Keep your rewards high. New clothes for that lost weight? A weekend away for that pared down to-do list? That keeps motivation high. Success leads to success.

• Watch your self-criticism. If people go off course,repparttar 104459 tendency is to say, "Oh, this proves I have no willpower." That's self-defeating and it undermines motivation.

• Remind yourself of goals. What is it you're trying to change? Some people carry reminder cards that list what they want to accomplish. One man trying to quit smoking simply carried a photo of his young son.

• Have a plan for when obstacles arise. How will you get back on track? It's important not to overreact but to regroup. "I missed two days of exercise, but I won't miss a third."

The biggest trigger for reverting to old behaviors is a negative emotional state, such as feeling angry or depressed, especially if you turned to your old habit for comfort. Think of what you could do instead. Call a friend. Take a walk. Sing a song. Do something that feels good right away…something that will breakrepparttar 104460 habit you've previously fallen into when in a negative emotional state.

It's easier to create a new habit than it is to stop doing an old one. So, instead of saying, “Don't work past 6 PM,” it may work better to have a specific plan forrepparttar 104461 evening: “Be home for 6:30 dinner with my family.”

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