SEO One-way Web Links: 5 Strategies

Written by Joel Walsh

With so much talk about search engines putting a damper on direct reciprocal links,repparttar hunt forrepparttar 149904 elusive one-way inbound link is on.

As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. Inrepparttar 149905 end, I've only seen five strategies that really work consistently for getting hundreds of links.

Less Effective One-Way Link Strategies

Yet there's perennial interest in alternative linking strategies. They range from bad to OK, but none offer as much potential asrepparttar 149906 five major ways of getting links.

* Link farms never seem to die. The latest variations try to pass themselves off as viral marketing, but are really a sort of endless pyramid scheme: you link to me, so I link to someone else, who links to someone else, and on and on downrepparttar 149907 line. Link farms can get you delisted from search engine indexes, so don't even try them.

* Affiliates can provide you with one-way inbound links if you use affiliate software that links directly to your site rather than through a redirect. But many, many affiliates are now placing all their affiliate links in redirects of their own invention, to help protect their commissions from pirates who will simply apply torepparttar 149908 program themselves to get a discount.

* Posting to web forums and blogs regularly will get you one-way inbound links, but they'll only have search-engine value a small percentage ofrepparttar 149909 time. Many blogs and bulletin boards use search-engine-unfriendly dynamic file formats, automatically encase links in script, or use robot instructions to prevent spiders from following links.

* Many one-way inbound linking strategies fall intorepparttar 149910 great-if-you-are-lucky-enough-to-get-it category, such as winning a web award or being featured on a high-PageRank website just for being so great.

* Other one-way incoming link strategies are inrepparttar 149911 this-will-take-forever-to-get-anywhere category, such as offering to provide testimonials to all your vendors in exchange for a link to your site. (Hint: If you can get more than twenty links that way, you probably need to simplify your supply chain.)

Now, on torepparttar 149912 five major ways of getting large numbers of one-way inbound links. Some are better than others, but they all have more potential than some ofrepparttar 149913 more madcapped strategies. Of course, none is a good strategy all on its own. You have to understand all five strategies in order to really gain a distinct advantage inrepparttar 149914 one-way link hunt.

1. Waiting for Inbound Links

If you have good content you will eventually get one-way inbound links naturally, without asking. Organic, freely given links are an essential part of any SEO strategy. But you cannot rely on them, for two reasons:

* Unfortunately, "eventually" can be a very long time.

* Worse, there is a vicious cycle: you can't get search engine traffic, or other non-paid traffic, without inbound links; yet without inbound links or search engine traffic, how is anyone going to find you to give you inbound links?

2. Triangulating for Inbound Links

Search engines will have a tough time dampening reciprocal links ifrepparttar 149915 reciprocation is not direct. To get links to one website you offer in exchange a link from another website you also control. This would seem to be a mostly foolproof way of defeatingrepparttar 149916 link-dampening ambitions of Google andrepparttar 149917 rest. If you have more than one website, you probably are already employing this linking method. There are only a few drawbacks:

* You need to have more than one website inrepparttar 149918 same general category of interest orrepparttar 149919 links won't be relevant.

* The work required to set up this kind of arrangement and verify compliance is not insignificant. The process cannot be automated torepparttar 149920 same extent as direct one-to-one reciprocal linking.

Business Website Content: How Much?

Written by Joel Walsh

How much should you pay for web content? It depends on what you can expect to get back on your investment. A web content writer can increase your site's revenue 20% or more.

Web Content Cost Considerations

When web content gets discussed on webmaster bulletin boards,repparttar most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly misguided:

* Logical, becauserepparttar 149903 biggest expense of any website, withrepparttar 149904 possible exceptions of advertising and promotion, isrepparttar 149905 content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful.

* Misguided, becauserepparttar 149906 real question isn't how much you are going to pay, but how much you are going to invest. Your content, if it's done right, will make you money. In fact, it can easily make back its cost within a month. Sorepparttar 149907 real question you should ask a web content provider is: how much will it make me?

Calculating Your Web Content's Value

Ultimately, your web content isrepparttar 149908 one part of your site that makes you money. The code, design, and even traffic, while important, are not what ultimately get a visitor to take action. You have to tell or ask visitors to take action. Telling and asking take words.

Small changes in your web content can make big differences inrepparttar 149909 bottom line. Take a look:

Advertising/affiliate revenue:

Let's say you have a web page that averages $25/day in revenue from advertising and/or affiliate links. You have a professional writer optimizerepparttar 149910 content onrepparttar 149911 page to get more clicks. Watch what happens:

1. If just 20% more visitors click on affiliate or advertising links, your revenue will increase $5/day, $150/month, and $1825/year. If your page maintains its current level of traffic for three more years, that's a $5475 increase, just for that one page.

2. But it gets better:repparttar 149912 improvements torepparttar 149913 page will easily increase traffic by 20%, as more visitors return, more visitors refer your site to friends, and more webmasters, bloggers and others link to your site. That brings a total of $6570 more revenue from that page over three years.

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