SEO For Ecommerce

Written by Ray Yee

Ranking well underrepparttar free listings inrepparttar 142683 major search engines basically mean one thing – Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords. This article will focus on how you can optimize your website to rank onrepparttar 142684 top positions in search engines.

Getting listed on search engines is one thing, optimizing for top rankings is a totally different thing altogether. If you type in any keyword,repparttar 142685 results shown may run intorepparttar 142686 millions of pages. Visitors would normally focus their attention onrepparttar 142687 first page of their search results, and few would browse to more thanrepparttar 142688 first three pages. It is thus crucial to rank your website onrepparttar 142689 first page for your target keywords, or visitors would not find your site at all.

The three major search engines you should focus on are Google, Yahoo and MSN. Together, these search engines constitute more than 90% ofrepparttar 142690 searches done online. With an audience reach of more than 50% ofrepparttar 142691 internet community, Google is, by far,repparttar 142692 most powerful search engine for free listings. Because its results are completely determined by algorithms, its listings are totally unbiased and ‘pure’. Other search engines may contain sponsored listings as well as free listings. Thus, visitors are likely to go straight to Google when looking for ‘pure’ search results, and this isrepparttar 142693 search engine you should focus on for optimization.

Note that since Google changes its algorithm very frequently, you have to continually keep updated onrepparttar 142694 latest changes torepparttar 142695 search engine industry to keep your site onrepparttar 142696 top of search engines.

Search engine optimization (especially for Google) basically comprises of two factors: on-page optimization and off-page optimization. On-page optimization involvesrepparttar 142697 manipulation of page components like titles, content and text links, to rank well for Google. Off-page optimization involves getting more links from other websites directed to your website.

On-page optimization. There are several on-page ranking factors for your website:

1) Title tag. When giving your website your title, you should include only your main keywords. The title must also be as concise and short as possible, and not include many redundant words. Do not include words like ‘and’, you can instead use symbols like a ‘dash’ to separate your title words. Fewer unnecessary words would give each ofrepparttar 142698 other title keywords greater weight, and thus a higher ranking for your site.

2) Good content. All search engines base their search results onrepparttar 142699 content you have on your webpages, and how well they relate torepparttar 142700 keywords you want to optimize your website for. It is best if you write your website content on your own to prevent copyright violations, and to be able to control exactlyrepparttar 142701 content you want to place on your website. Search engine spiders like Googlebot also determine your ranking based onrepparttar 142702 keyword density on your website. Keyword density isrepparttar 142703 ratio ofrepparttar 142704 number of times that your keywords appear throughout your content torepparttar 142705 total number of words. When writingrepparttar 142706 content, you should place your keywords evenly throughout your content. Use your keyword once in every one to two paragraphs, and also once inrepparttar 142707 first and last paragraphs.

3) Header tags. The Header 1 tags of your website should include your main keywords, andrepparttar 142708 Header 2 tags should include your secondary keywords.

4) Bolding and Italicizing. Whenever possible, you can bold or italicize your keywords throughout your content, as search engines to place greater weight on bold or italic words.

Off-page optimization. Off-page ranking factors are really what make a HUGE difference to your rankings, and search engines like Google may place up to 90% of their emphasis on off-page factors. They can mean a difference between ranked inrepparttar 142709 thousands, or onrepparttar 142710 first page. From this you can seerepparttar 142711 great importance of focusing on off-page optimization. The off-page factors are:

The Importance of Search Engine Optimization SEO

Written by John Doetsch

Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means. It isrepparttar process in whichrepparttar 142613 careful and strategic placing, analysis, and wording of keywords of text on a particular website to enable optimum search engine rankings, this definition comes from There are several ways in which this process can benefit internet marketing strategies.

When creating or updating a commercial website,repparttar 142614 reason is typically to makerepparttar 142615 products more attractive to viewers, while atrepparttar 142616 same time creatingrepparttar 142617 ability to gain more exposure with a broader audience. While most websites have a target audience, it is this ability to gain a larger, broader audience that they are all searching to gain. The Search Engine Optimization process allows forrepparttar 142618 creation of a higher page ranking when a potential viewer is using a search engine to find specific websites based uponrepparttar 142619 searchable keywords they will enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched. For example, if "internet marketing" was searched for in Google,repparttar 142620 more timesrepparttar 142621 phrase "internet marketing" is included withinrepparttar 142622 website, potentiallyrepparttar 142623 closer torepparttar 142624 toprepparttar 142625 page will be displayed.

In this time of maximum Internet usage, many searchers only use first page displayed websites on their searches because this is whererepparttar 142626 pages with those higher page rankings are displayed, which translates into these pages findrepparttar 142627 highest relevance to their keyword searches. Please do not makerepparttar 142628 mistake of thinking that these websites arerepparttar 142629 only ones out there that will haverepparttar 142630 relevant search information, it just means that these websites have better marketed themselves to be located when specified keywords are searched, which isrepparttar 142631 exact benefit of Search Engine Optimization. This makes it even more critical that each website understandrepparttar 142632 importance of andrepparttar 142633 knowledge necessary to adapt their websites to benefit from Search Engine Optimization.

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