SEO - Yes or No?

Written by Jer Strausser

Anybody who's anybody online knows exactly whatrepparttar popular term "SEO" stands for. It is an abbreviation forrepparttar 127866 hot business of "search engine optimisation". Yeah, that's a mouth full, so now you can see whyrepparttar 127867 letters SEO are far better to use.

My interest to write this article was spurred by a piece of spam email that I had recieved earlier inrepparttar 127868 day. It was from a company that was claiming to help me build my "link popularity" by buying link packages off of them.

The email was actually well written, and it definately gained my interest enough that I figured I would check it out. There were even 3 testimonials that sounded like this was THEE place to be if you wanted top search engine rankings.

Upon visitingrepparttar 127869 site, which was nicely designed, and very professional looking, I started to "play". Within less than 5 minutes I abruptly leftrepparttar 127870 site, and will never go back....WHY?

Well, let me explain;

If you are ever contemplating paying somebody big bucks to do SEO work for you, there are few real easy tests you can run to determine if they are even worthy of you giving themrepparttar 127871 time of day. These are so easy, a 10 year old can do them, and they can save you a bundle!

You will needrepparttar 127872 Google Toolbar installed for these tests! Go to and download it for free. It only takes a few minutes to install.

The first thing I did was enteredrepparttar 127873 URL of their website in my browser in 2 different formats. One withrepparttar 127874 www, and one without. The reason I do this, is because there are many sites out there that have different Google PR values with or withoutrepparttar 127875 www. This is simply determined on how they promote and link their site. If I am losing you here, let me show you what I mean;

'' may show a different Google PR rating than just '' I have seen sites that have a PR7 for just '', and have a PR 0 for ''. It's no big deal to you as an end user. All you are doing is looking to see ifrepparttar 127876 site has any PR at all. Inrepparttar 127877 case ofrepparttar 127878 SEO business in question, it was a big fat ZERO in both cases. Imagine that, an SEO bsuiness that doesn't even have any PR...hmmmmm

Increase Online Traffic

Written by Anita DeFrank

Everybody wants it everybody needs it. Traffic. In essence your business can't survive online without it. This let's everyone searching forrepparttar best ways to increase website traffic as quickly and painlessly as possible. Inrepparttar 127865 following I'll share some little tricks to help increase traffic.

Link Exchange Exchange links with other sites that relate to yours. Look for other sites that could be of interest to your visitors. Avoid one ofrepparttar 127866 most common mistakes of namingrepparttar 127867 filename of your link exchange page 'links'. This is one mistake that is often made and can save future problems from occurring. It is also a good idea to organize your link exchange page. Breakrepparttar 127868 links down into categories such as Internet Marketing, Shopping, Business Opportunities and so on. You can also move in onrepparttar 127869 keywords that you're trying to rank with by using them in your link exchanges. An example of this would be if you were trying to rank high withrepparttar 127870 keywords scrapbooking at home you would use those words in your exchange.

Directory Listings Some ofrepparttar 127871 best advertising available online would be getting listed in directories. This doesn't mean submitting to search engines. If you write quality ad copies and build a quality site;repparttar 127872 important search engines will find you. What I am talking about is directories that you pay to be listed in. A good example of this is These types of directories you pay to be listed for a certain amount of time. Some are weekly, monthly or in this case are yearly. This is also an excellent way to get those 'back links' to help you rank better in search engines.

Website Design There are a few details that you can add to each web page to help increase search engine traffic and in turn increase targeted traffic to your website.

Title tags Use your targeted keywords forrepparttar 127873 title. The HTML code for your title tags should look likerepparttar 127874 following:

< html > < head > < title > Your page title (keywords) here < /title >

Meta tags Again, you can use your keywords inrepparttar 127875 meta tags and describe each page within them. The HTML code for your meta tags should look likerepparttar 127876 following:

< html > < head > < title > Your page title (keywords) here < /title >

Alt Tags Use these to describe your pictures on your website. Two things happen when you use these. First search engines can't 'read' pictures so this givesrepparttar 127877 search engines text to read. Secondly, some visitors may have graphics turned off and instead of gettingrepparttar 127878 dreaded red x they'll seerepparttar 127879 text. Alt tags for images should look like this:

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