Indeed, SEO is very important not only to big website portals, but to your website as well.

Blogs and RSS feeds are great marketing tools! Now, if you’re like me, you’re probably scratching your head and saying, “Wonderful, but what in world is a blog, and what heck does an RSS feed?” Let’s make it quick and simple. A blog is basically a journal or diary that is kept online. It changes every day as you add new content. An RSS feed is a little more involved. RSS (usually referred to as Really Simple Syndication) is a means to publish regular updates to web content. The content itself is known as feed. In other words, RSS feeds are a great way to get information that changes often (for example blogs or even news headlines) out on web to an amazingly large audience.

Now to answer question, why should you use blogs and RSS feeds? Numbers, numbers, numbers! Let’s think about it. When more people view your site, you will make more sales - obviously. Of course, trick is to get them to your site. While you sit there reading this article, there are search engines silently exploring cyberspace for new or updated web content. Aha! When you update your blog and use RSS feeds, your new information will be noticed by these tireless search engines and published across World Wide Web. Hey, it’s free advertising, right?