I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was
hottest topic discussed on this particular forum.The aforementioned article was also bestowed
title of, "Worst SEO Article Ever" by someone on
forum.
Why all
animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whatever
reason, certain SEO's seem to be taking my articles personally. That's their problem!
My articles are not aimed directly at SEO's or search engines per se. My articles are aimed at
people who utilize their services.
I'm trying to get these people to realize, they can't depend solely on search engines and search engine optimization. You have to have a multi-pronged attack.
I don't depend on
search engines! I never have. I refuse to play that game. My traffic comes from
dozens of articles I've written that have been picked up and published on popular web sites all over
Internet. I also get traffic via word of mouth, newsletters and ezines that my articles are published in, and a few other secret methods that I use.
And you can do
same thing. You just have to get out of that search engine mindset.
There are many other proven and effective ways to market your web site. Here are just a few: e-zines, newsletters, forums, online magazines, sponsor listings on other web sites, exchanging links.
Here are a few offline options: magazines, direct mail, shopper newspapers, cable television, radio, flyers, hospital newsletters, card decks, trade journals and directories, bulletin boards, tabloid newspapers.
Yes, I know Google and Yahoo! are
biggest, most powerful search engine and directory on
planet! Forget about them! Why? Because despite what certain corrupt SEO's may claim, they CANNOT guarantee you a top ten listing in either Google or Yahoo!
No legitimate SEO would ever make that kind of guarantee in
first place. They couldn't, because they know they wouldn't be able to deliver on that promise. Now they may be able to get you to
top of
search engines with certain less popular keywords. However, what good does it do you to rank number one for keywords that nobody searches for?