SEO: The Good, The Bad And The Ugly

Written by Dean Phillips


I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" wasrepparttar hottest topic discussed on this particular forum.

The aforementioned article was also bestowedrepparttar 120144 title of, "Worst SEO Article Ever" by someone onrepparttar 120145 forum.

Why allrepparttar 120146 animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whateverrepparttar 120147 reason, certain SEO's seem to be taking my articles personally. That's their problem!

My articles are not aimed directly at SEO's or search engines per se. My articles are aimed atrepparttar 120148 people who utilize their services.

I'm trying to get these people to realize, they can't depend solely on search engines and search engine optimization. You have to have a multi-pronged attack.

I don't depend onrepparttar 120149 search engines! I never have. I refuse to play that game. My traffic comes fromrepparttar 120150 dozens of articles I've written that have been picked up and published on popular web sites all overrepparttar 120151 Internet. I also get traffic via word of mouth, newsletters and ezines that my articles are published in, and a few other secret methods that I use.

And you can dorepparttar 120152 same thing. You just have to get out of that search engine mindset.

There are many other proven and effective ways to market your web site. Here are just a few: e-zines, newsletters, forums, online magazines, sponsor listings on other web sites, exchanging links.

Here are a few offline options: magazines, direct mail, shopper newspapers, cable television, radio, flyers, hospital newsletters, card decks, trade journals and directories, bulletin boards, tabloid newspapers.

Yes, I know Google and Yahoo! arerepparttar 120153 biggest, most powerful search engine and directory onrepparttar 120154 planet! Forget about them! Why? Because despite what certain corrupt SEO's may claim, they CANNOT guarantee you a top ten listing in either Google or Yahoo!

No legitimate SEO would ever make that kind of guarantee inrepparttar 120155 first place. They couldn't, because they know they wouldn't be able to deliver on that promise. Now they may be able to get you torepparttar 120156 top ofrepparttar 120157 search engines with certain less popular keywords. However, what good does it do you to rank number one for keywords that nobody searches for?

Take It to the Net

Written by Stephan Miller


A lot ofrepparttar innovations that you run into online are just offline businesses, marketing, and products that have been converted to their online form by an entrepreneur that decided to take a little risk and run with a dream. And if you think that everything has been done before, think again. Because while you are sitting in your easy chair thinking that there is nothing new underrepparttar 120143 sun, some other internet marketer will be taking an idea torepparttar 120144 net that you could have had and making millions with it.

Someone, somewhere was driving downrepparttar 120145 road one day watchingrepparttar 120146 billboards going by and hadrepparttar 120147 brilliant idea of bringing them torepparttar 120148 net andrepparttar 120149 first banner ad was born. Of course, it may not have happened that way andrepparttar 120150 heyday of banner ads are over, but there was a time when they wererepparttar 120151 best thing going and websites could make bank just by selling space on their homepage. Some still do. But all things must come to an end and this is why you should always be onrepparttar 120152 lookout for offline marketing techniques that are just waiting to be converted.

How many ebooks do you have on your computer? I have close to one gig of space dedicated to them and you know what, if I could convert all of my print books to ebooks, I would. It would definitely make it a lot easier for me to move next time. For info junkies, books are gold. I would rather have someone steal my car than all of my books. Then again all of my books may be worth more than my car. And if books are gold, than ebooks and their convenience are priceless. Taking books torepparttar 120153 net is a billion dollar business. Just ask Adobe.

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