SEM – Viral and Affiliate Marketing Differences Explained (Pt2)

Written by Christine Stander

The need to chooserepparttar most effective marketing option in an ever evolving competitive environment has become increasingly important.

The second instalment of a two part article coveringrepparttar 141153 four most important areas of search marketing: natural and sponsored listings and viral and affiliate marketing. The first article expanded onrepparttar 141154 differences between Natural listings and Sponsored or Pay-per-click listings (Left or Right – Which is best?) onrepparttar 141155 SERPs.

This article will coverrepparttar 141156 differences and advantages of viral and affiliate marketing. Why one would use it, and how you as a website owner may benefit from implementing comprehensive media strategies.

Viral Marketing

Viral marketing is mostly used to describe Internet-based marketing tactics and may include newsletters (mailers), web logs and other forms of online encouragement to create word of mouth for a new product or service and to create brand awareness.

In this example we concentrate on newsletters or mailers asrepparttar 141157 principle form of viral marketing.

Compared to other marketing methods, email marketing is relatively inexpensive, immediate and has a wide reaching audience. It isrepparttar 141158 primary interactive medium for marketing and communicating with clients andrepparttar 141159 most accessible form of advertising for smaller companies to generate brand awareness.

As little as two years ago, there was a very negative connotation attached torepparttar 141160 user of mailers as most were considered to be spam.

The strange thing is that a recent survey byrepparttar 141161 Pew Internet & American Life Project has found that email users are receiving slightly more spam than before, but they are minding it less. Withrepparttar 141162 volume of email messages having escalated inrepparttar 141163 last two years, it has become imperative that companies that are using this as a marketing method make every effort to ensure that messages are contextually relevant to their customers.

Most mailers are now more targeted in their audience and websites endeavour to give their usersrepparttar 141164 choice of signing up to their newsletters and mailers rather than bulk emailing to a group of unsolicited email addresses which have not been pre-qualified.

The key to effective viral marketing is to build relationships with your users via permission based marketing methods. This ensures that your company accessesrepparttar 141165 true potential of email marketing. You are benefiting your business inrepparttar 141166 long run by forming lasting relationships and building brand awareness inrepparttar 141167 audience it belongs.

Acquiring Email Addresses: •Compelling Offers. Advertise compelling offers where relevant to entice people to join, such as informative newsletters, eBooks, advice columns. •Quick e-mail sign-up. Streamlinerepparttar 141168 process by asking for as little information upfront as possible. Its easier to get more information from customers once your have provided them with for example a newsletter or some correspondence that they may benefit from. •Easy sign-up. Place an opt-in sign-up box or button and a text link in a visible area of all your site pages as well as inrepparttar 141169 footer of every page. This facilitates registration for people who want to receive your e-mail. •Link from newsletters. Addrepparttar 141170 sign-up box or a link inrepparttar 141171 newsletter. Many people send interesting articles or newsletters to friends and colleagues. This way it just makes it easier for those wanting to sign up. Affiliate Marketing Affiliate Marketing is generally referred to as revenue sharing between online advertisers and merchants whereby compensation is based on predetermined performance measures, typically inrepparttar 141172 form of sales, clicks, registrations or another agreed method.

Take advantage of the new Google Sitemaps program

Written by Matt Lee

Google recently launched a new program called Google Sitemaps ( This program (free, currently still in Beta) is designed to help website owners to get their website pages get crawled by google.

If you want to take advantage of Google Sitemaps, you need to place a Sitemap-formatted file on your webserver. By doing so you enable Google's crawlers to find out what pages are present and which have recently changed, and to crawl your site accordingly. Google Sitemaps can help to get more of your web pages crawled and can also enable you to tell Google when contents on your site changes.

This sounds pretty good. However,repparttar problem I see is that in order to get started, you have to install some scripts on your sever. Webmasters "should have knowledge

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