It is important to ensure that your copy is legible. It goes without saying that if you can't read message, then you've failed already. I use white copy on a medium blue background in opening scene. The copy is legible and is isolated in corner so that eye is drawn to it. If I were to have multiple simultaneous animation on banner in that scene, then important message of, "Get Incredible Cruise Bargains" would suffer. Too much motion at once is distracting. Let your viewers have a chance to absorb your message before you start flying more copy in their faces.

Finding a way to break monotony is very important. If you maintain a consistent standard for introducing your copy and it does not vary at all, then nothing important sticks out. Notice that I use an anchor to pull up copy, "All Ports Worldwide!" This scene is effective, as rest of images have been "dissolved" and simple animation of anchor introduces new copy without distracting from message.

Place most important offer, feature or product of your site closer to top of page. Give it prominence so visitors will not miss it. Having a big logo taking all valuable space at top of your web pages will not help your bank account. The upper section of your page is first thing that your prospective clients will see as soon as they enter your site and this will be area that will determine if they stay to see what else you have to offer or they proceed to next website. To get maximum impact, I suggest use of a Flash banner to really get attention of site visitors AND to help capture lead information!

Check out following sites that use Flash banners:

1. http://www.internetcashcity.com 2. http://www.successseekers.com 3. http://www.fortumine.com 4. http://www.healthyendeavor.com 5. http://www.internetcashplanet.com

Terrific Design Tip # 2

Your site has to have an email capture form. This is one of most important components of your website. If you have plans of making money from it then lead generation strategies should be incorporated into your main page, preferably closer to top. You can do this in a form of a newsletter signup area, client survey form, contest entry form, information request field or a simple guestbook. The key is to give people good reasons to want to complete these forms. Make an offer to get them to do so, and assure visitors that their information will NOT be sold to third parties.

If you don't know why you need to capture your client's email address, I suggest you learn more about online marketing with email and how to build an in-house client email list. Start by purchasing a book by Dr. Jeffrey Lant called email "Email El Dorado". You can learn more about book and order at - https://secure.incor.com/mlmprofit/books.htm

Terrific Design Tip # 3

Get a professional marketing and design company like Worldprofit at http://www.worldprofit.com to build your website! Effective website design is an art that writes it own rules. Experienced design firms with experienced designers know market that you will be competing in and they can guide you in building an effective website that meets your requirements and gets you results. Remember, you have to impress and intrigue your client within 10 seconds of entering your page; an amateur web site will sabotage your sales from moment your page loads. Trust your company's online reputation ONLY with a professional design and marketing company.