SEE IT! LIKE IT! BUY IT!Flash Animation 101: A behind the scenes look at what's involved in creating an effective web site animation

Written by Cris Anderson

Animation is more involved than what appears inrepparttar final product. There are many aspects of animation that go unnoticed, such as paying attention to, and complimentingrepparttar 134784 message, legibility and limiting motion and breaking uprepparttar 134785 monotony. Let me explain how I planned and animatedrepparttar 134786 flash banner at

It is important to ensure that your copy is legible. It goes without saying that if you can't readrepparttar 134787 message, then you've failed already. I use white copy on a medium blue background inrepparttar 134788 opening scene. The copy is legible and is isolated inrepparttar 134789 corner so thatrepparttar 134790 eye is drawn to it. If I were to have multiple simultaneous animation onrepparttar 134791 banner in that scene, thenrepparttar 134792 important message of, "Get Incredible Cruise Bargains" would suffer. Too much motion at once is distracting. Let your viewers have a chance to absorb your message before you start flying more copy in their faces.

Finding a way to breakrepparttar 134793 monotony is very important. If you maintain a consistent standard for introducing your copy and it does not vary at all, then nothing important sticks out. Notice that I use an anchor to pull uprepparttar 134794 copy, "All Ports Worldwide!" This scene is effective, asrepparttar 134795 rest ofrepparttar 134796 images have been "dissolved" andrepparttar 134797 simple animation ofrepparttar 134798 anchor introducesrepparttar 134799 new copy without distracting fromrepparttar 134800 message.

Nearingrepparttar 134801 final scenes,repparttar 134802 copy "We'll find what you want for less!" is animated to jump out at yourepparttar 134803 viewer. The "For Less" copy is enlarged and centered so that it becomesrepparttar 134804 main focus. When it becomes smaller, it changes color so that it is stillrepparttar 134805 primary focus. Still images are cycling underneath to giverepparttar 134806 viewer indications ofrepparttar 134807 diversity that is possible with one of these fabulous cruises. We want them to see this, but it is more important for them to seerepparttar 134808 message above. Take great care in ensuring that your message is primary andrepparttar 134809 images are a compliment.

DesignSmarts: Three Terrific Tips for Site Design!

Written by Dr. Jeffrey Lant

Terrific Design Tip # 1

Placerepparttar most important offer, feature or product of your site closer torepparttar 134783 top ofrepparttar 134784 page. Give it prominence so visitors will not miss it. Having a big logo taking allrepparttar 134785 valuable space atrepparttar 134786 top of your web pages will not help your bank account. The upper section of your page isrepparttar 134787 first thing that your prospective clients will see as soon as they enter your site and this will berepparttar 134788 area that will determine if they stay to see what else you have to offer or they proceed torepparttar 134789 next website. To getrepparttar 134790 maximum impact, I suggestrepparttar 134791 use of a Flash banner to really getrepparttar 134792 attention of site visitors AND to help capture lead information!

Check outrepparttar 134793 following sites that use Flash banners:

1. 2. 3. 4. 5.

Terrific Design Tip # 2

Your site has to have an email capture form. This is one ofrepparttar 134794 most important components of your website. If you have plans of making money from it then lead generation strategies should be incorporated into your main page, preferably closer torepparttar 134795 top. You can do this in a form of a newsletter signup area, client survey form, contest entry form, information request field or a simple guestbook. The key is to give people good reasons to want to complete these forms. Make an offer to get them to do so, and assure visitors that their information will NOT be sold to third parties.

If you don't know why you need to capture your client's email address, I suggest you learn more about online marketing with email and how to build an in-house client email list. Start by purchasing a book by Dr. Jeffrey Lant called email "Email El Dorado". You can learn more aboutrepparttar 134796 book and order at -

Terrific Design Tip # 3

Get a professional marketing and design company like Worldprofit at to build your website! Effective website design is an art that writes it own rules. Experienced design firms with experienced designers knowrepparttar 134797 market that you will be competing in and they can guide you in building an effective website that meets your requirements and gets you results. Remember, you have to impress and intrigue your client within 10 seconds of entering your page; an amateur web site will sabotage your sales fromrepparttar 134798 moment your page loads. Trust your company's online reputation ONLY with a professional design and marketing company.

If you are not sure what I mean then let me convince you. Review some of these just completed sites by members of our design team. We practice what we preach. In these sites look for:

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