Written by Richard Igoe

Getting a good ranking inrepparttar major search engines is probably THE BEST way to get traffic to your site, but just how to do this isrepparttar 101131 question. There are literally millions of web sites out there.

But remember a good website ranking is virtually FREE advertising and will bring in a steady flow of traffic, so it is worth going to some lengths to get a good position.

First, sit back for a minute and ask yourself what exactly you are selling. What keywords are people going to search for to find your page? Getting a good ranking on a search engine depends onrepparttar 101132 keywords you are using - or more specificallyrepparttar 101133 keywords people are using to find you!

Your aim should be to create a few HIGHLY FOCUSSED doorway pages for your site, each one optimized for a particular keyword of phrase. But be honest with yourself. Use keywords or phrases that describe your product or service as closely as possible.

To help you find out which keywords are most searched for, and how likely you are of getting a good ranking, there is a very good tool called WordTracker. It emails you a free weekly report ofrepparttar 101134 top 500 keywords (phrases) that are requested onrepparttar 101135 major search engines. It also filters out all pornographic words which account for 25% of search engine requests. However it also does more!

You can enter a keyword or phrase that you want people to find your webpage with, and it will return a list of 100 other related keywords. You then click on any of those keywords and you will get a list of how many searches have been made for it inrepparttar 101136 last 24 hours. Then Wordtracker comparesrepparttar 101137 results withrepparttar 101138 number of pages ranked on AltaVista for each keyword or phrase and compiles a report for you.

Now here is why this tool is so valuable. You can see which keywords you have more chance with in obtaining a higher search engine ranking - those keywords with a lot of hits but relatively fewer pages listed on AltaVista - and create doorway pages optimized for those keywords. The doorway pages you create will now have a better chance of ranking inrepparttar 101139 top 20 or 30. Wordtracker has a free trial.

Now after choosing your keywords, create a doorway page for each one.

Most search engines place a high importance onrepparttar 101140 keywords and description "META" tags on your web pages. For a more detailed explanation of META tags, look at our HTML tutorial at

As well asrepparttar 101141 meta tags, search engines take into account a number of other considerations such as keywords inrepparttar 101142 TITLE tag, in your header tags, and how keywords are placed on your pages. If you want to know more about how search engines rank your pages we strongly recommend you downloadrepparttar 101143 award winning free e-book "Search Engine Tactics" from our downloads page - (only 129 KB).

Informative Advertising: A Better Way

Written by Paul Siegel

Advertisers have tried many approaches onrepparttar Web. When one approach bombed, advertisers tried a new one. The latest is "contextual advertising." Sounds sophisticated. But it will die like all repparttar 101130 others. Why? Because none of these fanciful techniques take into accountrepparttar 101131 new online reality: The visitor is boss.

A new approach, Informative Advertising, does.

The Advertising Cemetery

Since inception ofrepparttar 101132 commercial Web, advertisers have been busy trying innumerable techniques. I look briefly atrepparttar 101133 major ones:

1 - PUSH - Early inrepparttar 101134 game they decided to send news together with advertising directly torepparttar 101135 Net user. Did not get offrepparttar 101136 ground

2 - BANNERS - At first banners seemed to work. But after awhile they faded away. The cemetery is full of them.

3 - ANIMATION - You still see animation, though not as much as was prevalent at first. It will die soon

4 - FLASH - This seems to berepparttar 101137 time for Flash. But it is so irritating it will die soon too

5 - POP-UPS - You try to visit a site and up pops a window with an ad. Annoying. I don't give it much time to live

6 - POP-UNDERS - Instead ofrepparttar 101138 window popping up in front ofrepparttar 101139 window you want you seerepparttar 101140 popped window afterwards. This too will die

The Latest Approach: Contextual Advertising

Now advertisers have gottenrepparttar 101141 brilliant idea of grabbingrepparttar 101142 visitor's attention while he or she is in a related situation. They say that if a person is at a search engine entering a keyword, this is a good place to advertise a product or service that fits under this keyword. This particular approach, it seems to me, is an excellent form of advertising. It has been done successfully by Google and other search engines. Some call this "contextual advertising." But I have a better name for it, as I will show below.

Here is an example of "contextual advertising." An outfit called EZula sells keywords. But instead of supplying a search engine EZula distributes a program called TOPtext. When a user of TOPtext visits a site, he sees highlighted words, which enable him to jump to sites that have purchased ads for these keywords.

These words are not highlighted byrepparttar 101143 website owner. They are highlighted by TOPtext. The jumps takerepparttar 101144 visitor, not to a site chosen byrepparttar 101145 website owner, but to a competitor site. Do you think competitors will put up with this? More important, do you thinkrepparttar 101146 visitor, when he finds out about this "contextual stealing," will trustrepparttar 101147 advertiser for anything? This isrepparttar 101148 most outrageous form of advertising invented so far.

Wells Fargo Bank, I hear, is one such "contextual advertiser." Does this increase your trust in Wells Fargo?

The Big Blunder

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