SALES LETTERS FOR SUCCESSWritten by Meredith Pond
Sales letters are one of most popular forms of advertising today, and have been for some time. The reason for this is simple: they work. However, with no pure form and no specific requirements for format, length, etc., writing a truly effective sales letter can be a daunting task for even most seasoned marketing professional.
To come up with a sales letter that sizzles without turning your prospects off, there are a few general rules you'd be wise to follow.
First, let's talk about length. In my line of work, I see a lot of sales letters. Most of these are one to three pages long, which is generally appropriate for a sales letter. Just other day, however, I got a call from a man who wanted to know how much I would charge him to edit his sales letter, complaining that he just wasn't getting results he wanted. When I asked him how long letter was, he replied, "it's about twelve pages." Twelve pages!! Would you want to be pitched to for twelve whole pages? Yuck!
When you sit down to write your sales letter, ask yourself how much patience you have when reading something of this nature. Would you get bored, even angry, if someone expected you to keep reading their sales letter for five pages? Three pages? When writing your letter, be mindful of your target audience and their schedules. If your prospects are unlikely to have more than five or ten minutes to devote to your sales pitch, try stick to one page.
10 Incredible Ways To Close A Sale!Written by Larry Dotson
1. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as example.
2. You could end your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it.
3. You could end your ad copy with a question they will always say yes too. They then will be used to saying yes when you ask them to order.
4. You could end your ad copy with a short review of your whole ad. Repeat all major benefits and features they will receive.
5. You could end your ad copy with a deadline. Tell them it's a limited time offer and they need to order by a specific date.