Rules of the Game

Written by Burt Dubin


We're talkin' aboutrepparttar game of being an expert at your specialty. These rules are unforgiving. Break them and a remorseless force simply sweeps you offrepparttar 121560 board, clicks you offrepparttar 121561 screen-and you're not even history. You're nuthin',baby.

Abide by these rules and you smile allrepparttar 121562 way torepparttar 121563 bank. I started out not even knowing there were rules. Within 4 years I'd lost my little all. $235,000 eaten up, gone -beyond recovery. Money talks, right? Well, mine was never to be heard from again!

I learned these rulesrepparttar 121564 hard way. You can too. You can learnrepparttar 121565 hard way. Do you really choose to do that? Nobody cares. Nobody will care. It's your life. Now that I've had a chance to think about it, I preferrepparttar 121566 easy way. I'd rather learn from other people's goof-ups. So, let's get started.

Rule 1: Have something of value to offer your market. Something you're passionate about. Something that comes fromrepparttar 121567 marrow of your bones. From your core From your gut. From your essence. From your soul. And when you offer it, be it. Allow it out of your pores, out of your heart, out of your deepest feelings and beliefs. Let it shine from your eyes, be reflected in your stance and your glance, radiate from all your fingertips. Yes, from your eyelashes. Be on fire! Be so enraptured by what you offer that you magnetize your clients to your service or product.

Rule 2. Be a marketer first. (Marketing, defined: Marketing is creating conditions by which others decide on their own that they want what you've got.) Be a marketer first-and then a deliverer of what you offer. Many fine professionals and business people do not survive because they thinkrepparttar 121568 world is going to welcome them with open arms. Sorry, no cigar. This is a painful lesson. You either gotta be so dazzling, charming, entertaining, gorgeous, brilliant that your prospects all but lose control, are beside themselves, go ape in your presence-or be a good marketer. How to market is beyondrepparttar 121569 scope of this short piece. By whatever means, you just gotta attract those in your universe to desire what you offer.

Rule 3. Have integrity. Integrity that is absolute. Would you go driving in a car with a tire that wouldn't hold air? Would you go sailing in a leaking boat? Would you eat a spoiled fruit? Whenrepparttar 121570 skin of a fruit is broken open,repparttar 121571 fruit begins to rot right there. Nature insists on integrity. Is integrity any less important in your commitments to your prospects and clients?

Rule 4. Be exclusive. Be one-of-a-kind. Be a specialist. Create your unique market position. Be special in your corner of your world. Berepparttar 121572 only game in town. Know more about your specialty than anyone else on earth. And don't tell me you can't do it. You can. I know you can. Your creator endowed you with a unique talent. A talent nobody else has. Engage it!

Rule 5. Associate with brilliant achievers. People who are reaching for lofty outcomes and dedicating themselves to worthy attainments. To outcomes that make a vital difference for others as well as themselves. People who are super-positive. People who build you up by their presence. Shun ordinary work-a-day types who lack a sense of their latent magnificence.

Rule 6. Invest in Brand You. In this, my 22nd year in business. I continue to invest tens of thousands of dollars in research each year. Not just dollars. Time. Probable 20 to 30 hours each week in pure research. Why? So I can stay onrepparttar 121573 cutting edge. And, not just time. Focus. Energy. Asking why? Contemplation. Meditation. Looking inside. Looking outside. Looking away. Here'srepparttar 121574 ideaĆ  Make yourself such a unique resource forrepparttar 121575 market you serve that there simply isn't a #2. Be so far out in front that others who would compete with you can't even shine your shoes. This is what I want you to do. You do it by usingrepparttar 121576 brains your God gave you.

Work Hard Wisely For Success

Written by Raymond Johnston Jr


This past week, I had another ezine publisher contact me and ask if I would be willing to do an interview for an article he was writing. I am telling you this because one ofrepparttar questions he asked gotrepparttar 121559 light bulb blinking.

The question "How did you learn what it takes to succeed?"

The list of questions I was provided, all pertained to my experiences onrepparttar 121560 internet. Inrepparttar 121561 spirit, so to speak, ofrepparttar 121562 line of questions, there was no doubtrepparttar 121563 question was directed at how I had learned to succeed onrepparttar 121564 internet.

Yet as I ponderedrepparttar 121565 question,repparttar 121566 answer seemed to be appropriate for every success that I had achieved in life. Of course some ofrepparttar 121567 specifics were different, simply because ofrepparttar 121568 tasks involved, butrepparttar 121569 overall picture wasrepparttar 121570 same.

When I decided to takerepparttar 121571 plunge intorepparttar 121572 Internet marketing world, I knew I would be successful. How did I know? Because I was going to do whatever it took to get there.

I know some of you are thinking that means running over people, taking people's money anyway you can. Anything to be successful.

That is not what I mean at all. That comes down to a sense of morality. Do you feel comfortable treating people like that? If you feel that is success, you need to go back torepparttar 121573 big drawing board of life.

What I am taking about here is putting forthrepparttar 121574 time and energy necessary to succeed. Success is within everyone's grasp if they are willing to put forth what it takes to get it.

It still totally amazes me how many people are looking for some miracle that is going to make them successful. Success comes from hard work. If you want to be successful onrepparttar 121575 net or any other venture of your life, make it happen.

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