Rules, Regs, and Recommendations for Search Engine Copywriting

Written by Karon Thackston

by Karon Thackston © 2003

Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords inrepparttar tags of a page and to include a few keyword mentions. While not extremely difficult, writing forrepparttar 108127 engines is a little more complicated than that.

Know Your Keyphrases Before You Write

It is much easier to create search engine copywriting if you know which keyphrases you’ll use before you begin to write. Going back and editing existing copy to achieve higher levels of keyword saturation is a challenging task that often ends in broken sentences, confusing statements, and copy that sounds stiff or forced.

If you know which keyphrases you’re optimizingrepparttar 108128 page for, you can create a more complete plan of action.

Letrepparttar 108129 Phrases - and Your Audience - Dictate Your Direction

You simply *must* know your target audience before you begin writing. There’s no way around it. It is virtually impossible to write copy that will persuade a site visitor to buy if you have no clue about his/her needs, wants, or problems.

Once you’ve taken time to investigate your preferred customer, stop and do a little brainstorming. What are your customers looking for? Can you offer solutions to their problems? As you ponder, keep your keywords fresh in your mind.

As you come up with solutions for your customers, phrase them around your keywords. It basically works as a puzzle. You know your target audience; you know your keywords; now putrepparttar 108130 two together to create compelling, search-engine-friendly copy.

Revealed: The $12,500 Copywriting Formula

Written by Sopan Greene, M.A.,

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to haverepparttar formula he gets paid $12,500 to put into use for Fortune 500 Companies?

Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. Remember thatrepparttar 108126 key to writing a sales letter is thatrepparttar 108127 job of every paragraph is to makerepparttar 108128 reader want to readrepparttar 108129 next paragraph.

Use this as a skeleton when you write ads and then goback through your ad to make sure you've covered all nine points inrepparttar 108130 right order.

1. ATTENTION - Write a headline that GRABS your reader. Fear or curiosity are good places to start. For example: "Ex-Truck Driver Makes $21,815 a Month Doing What You're Not"

2. INTEREST - Listrepparttar 108131 benefits of your product or service. Acknowledge their problem while showing you haverepparttar 108132 solution. Show that you've been where they are and you can help them.

Cont'd on page 2 ==> © 2005
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