Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in tags of a page and to include a few keyword mentions. While not extremely difficult, writing for engines is a little more complicated than that.

Know Your Keyphrases Before You Write

It is much easier to create search engine copywriting if you know which keyphrases you’ll use before you begin to write. Going back and editing existing copy to achieve higher levels of keyword saturation is a challenging task that often ends in broken sentences, confusing statements, and copy that sounds stiff or forced.

If you know which keyphrases you’re optimizing page for, you can create a more complete plan of action.

Let Phrases - and Your Audience - Dictate Your Direction

You simply *must* know your target audience before you begin writing. There’s no way around it. It is virtually impossible to write copy that will persuade a site visitor to buy if you have no clue about his/her needs, wants, or problems.

Once you’ve taken time to investigate your preferred customer, stop and do a little brainstorming. What are your customers looking for? Can you offer solutions to their problems? As you ponder, keep your keywords fresh in your mind.

Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. Remember that key to writing a sales letter is that job of every paragraph is to make reader want to read next paragraph.

Use this as a skeleton when you write ads and then goback through your ad to make sure you've covered all nine points in right order.

1. ATTENTION - Write a headline that GRABS your reader. Fear or curiosity are good places to start. For example: "Ex-Truck Driver Makes $21,815 a Month Doing What You're Not"