I sat in
right lane at
busy intersection waiting for
light to change. A scruffy looking male driver in
left lane looked as impatient as I must have. Finally, on green, I continued down
6 lane road. About a half block up I saw a sight that horrifies me to this day.A child, no more than 3 years old, was starting to saunter across this crazy road. Alone. Reacting instantly, I sped up and got ahead of
driver to my left, then slowed dramatically, turned and stopped my car across both lanes to block traffic. Jumping out, I snatched up this tyke just as she was about to cross
center line and into oncoming traffic. The timing could not have been closer.
The story gets better.
As I was hurrying
toddler to
safety of
sidewalk I just about stumbled over her younger brother, who was starting to wheel his stroller between parked cars into
street, following his sister. Of course, he was safe as traffic was now blocked, and suddenly I felt blessed to have arrived at this critical moment.
Where was mom during all this? You shouldn't have asked:-) She had apparently told her kids to wait on
sidewalk while she walked across this major thoroughfare to go into a store. The siblings were simply trying to find her.
What I said to this poor-excuse-for-a-parent you don't want to know and has nothing to do with this article, but what does is that during
entire time I was making sure these children were safe (which really wasn't that long) there was a car horn blowing furiously in
background.
Guess who?
Yep,
disheveled looking driver in
next lane. When I returned to my car, he made a point to open his door, stand up and scream at me at
top of his lungs (in what I perceived to be Arabic). After witnessing what had happened, he was VERY upset WITH ME because I inconvenienced him! This my friends, is referred to as road rage.
I would assume that most people (and
drivers behind him) would have breathed a heavy sigh of relief that neither of these kids were hurt, or worse, killed on that road that day. But this article is not about "most people". It's about "some people" and a phenomena on
Internet that is becoming all too commonplace. And I don't like it one bit. It's what I call Road Rage on
Information SuperHighway.
The majority of people I come into contact with as customers, resellers (I own 2 affiliate programs), newsletter subscribers and folks who email me with questions or advice, are simply put, wonderful. But since I am communicating with sheer volumes of 'netizens', I am receiving more and more blatantly angry email. I mean
kind of ugly verbiage that most people would never have
parts to say to your face. And, I'm not alone. I'm in contact with many Internet marketers who are experiencing
very same thing.
Here are some recent examples, straight from my email files. Bear with me as I attempt to set these up for you.
I've written, and sell through a popular affiliate program, a best-selling marketing eBook called The Ezine Marketing Machine. The ordering system is state-of-the-art (digital delivery) and extremely dummie-proof. When a customer inputs their final order information on our secure server, they receive a 'Thank You' webpage with
simple instructions on how to download their book and bonuses. It's virtually impossible to miss
simple process and get instant access to your goods (I send an automated email with
same download instructions as back-up), but a minority of customers do. I am only too pleased to quickly assist them and am online to do so from 6:00 am til 9 or 10 pm seven days a week.
However, one particular customer didn't quite "get it" and fired off no less than five emails within an hour. They arrived around 11:00 p.m. when I wasn't online. I've extracted
content (verbatim) from
three I've kept:
#1. "I've paid
$$$ for your program, now what about
goods? The info sounds wonderful as does your yada-yada! Why not deliver
goods now so a mere morsel like myself may possible take advantage of
material you allude to as "Gospel" for success?"
#2. "Is it time to take all this stuff to
next level?? I'm prepared to do just that unless you can resolve this TONIGHT."
#3. "Why is this such a hassle?? I sent my $$$ and followed your directions. Where
hell is final product?? You "Gurus" appear to be all
same. You promise
moon and deliver nothing."
To top off his nastiness, he called at midnight and left a totally vile message about what a "#&@*!! thief" I was. Now, what makes this quite humorous is
fact that this unfortunately computer-unsavvy person actually had his files
entire time, but never knew he had to click to open them:-)
Here's an example of how not to relate to content providers if you're a publisher on
Internet. Again, a little background first.