"Rising Above the SEO Reputation"

Written by Kalena Jordan

How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc?. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being reinforced on a daily basis byrepparttar media and word of mouth.

This realization hit me betweenrepparttar 128156 eyes recently when I read a comment in a search engine forum from an SEO who claimed he used his ethical SEO methods as a Unique Selling Point. Look what we've been reduced to - differentiating ourselves fromrepparttar 128157 masses because we DON'T breakrepparttar 128158 rules. What other industry could boast such a thing? Apart fromrepparttar 128159 used car industry, I can't really think of any.

So where did this nasty reputation come from and why has it been allowed to propogate? Well, it's mainly care ofrepparttar 128160 hundreds of cowboys out there who decide one day they are online marketing experts, announce themselves as SEO's and set up a backyard biz, deciding (naively) thatrepparttar 128161 fastest way to achieve high rankings is to breakrepparttar 128162 rules, "crack"repparttar 128163 search engine algorithms and underminerepparttar 128164 search indexes by generating pages and pages of search engine spam. They do this by creating doorway pages designed for search engine spiders rather than humans, complete with hidden text, hidden links, cloaking and lots of other "tricks" they come across as they surfrepparttar 128165 Internet.

Problem is these self-proclaimed experts don't bother to do their research and learn that such spamming techniques have long been ineffective. Nearly allrepparttar 128166 search engines these days have sophisticated methods of detecting and removing spam within days of receiving submissions. Penalties for spammingrepparttar 128167 search engines differ from engine to engine, but can range from being "red flagged" and put on a watch list, to being hit with a ranking penalty, to having your site permanently banned from their index (in severe cases). The type of scumbag SEO's that would play Russian Roulette with their client's web sites in this fashion are well-deserving of scorn. It can take months for search engines to lift such penalties, if they decide to at all.

While ineffective, such search engine spamming techniques have definedrepparttar 128168 reputation ofrepparttar 128169 search engine optimization industry to date. In turn, this reputation is eroding business for so-called "ethical" SEO's - a term I use loosely to describe SEO's that don't try to underminerepparttar 128170 search engine indexes when optimizing web sites. Actually, I'm not really comfortable withrepparttar 128171 term "ethics" to describe SEO. Untilrepparttar 128172 industry establishes and accepts a standardized Code of Practice, we are just measuring others by our own personal standards and a set of arbitrary rules. Butrepparttar 128173 SEO's I'm talking about strive to keep search results as relevant as possible by revisingrepparttar 128174 visible site content and followingrepparttar 128175 guidelines set down byrepparttar 128176 search engines inrepparttar 128177 optimization process. Some SEO's call this "White Magic SEO" - a tongue in cheek response torepparttar 128178 "Black Magic" jibes I guess.

Search Engine Overview

Written by Sandra Lawton

This article may be freely published so long asrepparttar

author's bylines and author's resource box remain


Title:Search Engine Overview Author:Sandra Lawton Contact:sandra@sandradesign.co.uk

Copyright:2002 by Sandra Lawton All rights reserved. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

More about Search Engines ~~~~~~~~~~~~~~~~~~~~~~~~~~

Don't forget search engines are only one way to

promote your site. Ezines are an excellent source of

visitors. More about this topic at:

http://www.ezine-info.co.uk ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

So Search Engines ~~~~~~~~~~~~~~~~~~

The page on our web site,

http://www.lawtoninfo.co.uk/se.htm, covers an over

view of search engines, so this page is very much

about giving you relevant links and prices, so you can

make your own decisions.

This information is accurate as we find it, but

changes happen daily onrepparttar 128155 internet, so we make no


Before you begin any submissions you must submit your

site torepparttar 128156 Open Directory,

http://dmoz.org/add.html Read submission policy first, but you won't get in

AOL, MSN, Netscape etc. if you're not in here.

It's FREE!

If your site is non commercial also submit to Zeal at, http://www.zeal.com/users/become_a_zealot.jhtml

Free Submission ~~~~~~~~~~~~~~~ Automated submission services submit to several

hundred engines at a time, either by software that you

can purchase and download or if you just want to

submit one site you can use a service such as World


Go to: http://www.worldsubmitter.com

For more control over free submission, visit our site

and userepparttar 128157 links torepparttar 128158 two services provided.


See below for free submission to Crawlers.


Paid Submission - Read submission policies first! ~~~~~~~~~~~~~~~

Yahoo ~~~~~ If your site is non commercial you can submit to

yahoo, through their suggest a site, free of charge.

Go to:


Yahoo is stillrepparttar 128159 biggest inrepparttar 128160 business, but they

also charge $199 just to look at your site. There is

no guarantee they will index you, and I know some guys

who are pretty expert on search engines and they have

had sites rejected by Yahoo.

If you want to give it a shot, here'srepparttar 128161 link:


Good Luck!!

Ask Jeeves/Teoma ~~~~~~~~~~~~~~~~ Both of these are powered by Teoma. Ask Jeeves is

built to 'answer questions' and sites that feel they

fit this criteria can attempt to submit free, but it

is not easy.

Paid subscription covers both services and is for a 12

month period. For $30 forrepparttar 128162 first URL and $18

dollars thereafter. You get:

>Your site indexed within 7 days. >Your page refreshed every 7 days. >Your page remains inrepparttar 128163 index for 12 months.

For more information about this service visit, http://www.ineedhits.com

Cont'd on page 2 ==>
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