As you probably know, Google is world largest search engine serving around 200 million requests of information a day at time of writing this article. With such a large users based, no wonder many internet businesses are currently making use of Google Adwords (http://adwords.google.com) to GROW their internet business. With a small activation fees of US$5.00, you can start getting high quality traffics to your website. Bidding for Adwords start from a range of US$0.05 - US$100
However, it doesn't mean that you should rush into Google Adwords without any proper plans.
First determined which MARKETS are you TARGETING and how you want to market your products or services. For e.g. if you are selling an affiliate product, first find out information like:
- is it a global products/services that is available and delivered for every country - Language of Target market - which countries are internet savvy and more likely to buy your products/services - is there any payment restriction for e.g. clickbank and paypal both have their countries restriction where payment will not be accepted. You will be wasting your money if you include those countries in Google Adwords.
Next, with above information collected, you can start to write out your Adwords bidding strategy.
You will burn a hole in your pocket if you just bid for two keywords like [home business]. To lower your cost per click, try bidding for a combination of words.