REVITALIZE YOUR BUSINESS TO INCREASE YOUR SALES Copyright 2002 Bob LeducIs your business going through a period of slow or no growth? Here are 4 low-cost ways you can revitalize your business - and increase your sales.
1. PROMOTE A NEW USE FOR YOUR PRODUCT OR SERVICE
Find and promote a new way customers can benefit by using your product or service. You will immediately attract a new group of potential customers. You will also capture customers from your competitors who cannot provide or do not promote this new benefit.
For example, I recently saw a promotion for a well-known marketing course normally sold to individuals. The promotion targeted sales organizations and offered a special group purchase plan. It stressed how
course would increase sales organization's productivity and income.
2. USE A NEW METHOD OF ADVERTISING
Test some new methods of advertising to attract a fresh group of prospective customers.
For example, print your best small ad on 4 by 6 inch postcards and mail them to a list of prospects in your targeted market. Postcards cost very little to prepare and send. And your promotions will not be seen by competitors who see (and copy) them in most other media.
TIP: Continually test new marketing methods - and old ones you never tried. You can reach more prospects and generate more sales with a variety of marketing methods than with just one or two.
3. GENERATE SOME FREE PUBLICITY
Publicity is what you get when someone else promotes (or you get them to promote) your business. It establishes more credibility with prospective customers than advertising and generates sales at a much lower cost.
