Copyright 2005 Timothy Spaulding
If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free.
Fortunately, this is an option for home based businesses, and all it takes is a little creativity combined with dedication. And for those home based businesses with advertising budgets, there are even more advertising options available. Here are some suggestions that should help your product marketing plan significantly.
One of best ways to get your web page noticed is by writing and publishing articles. There are hundreds, if not thousands, of ezines and newsletters that are constantly looking for new content. First, you need to find some ezines and newsletters that target your niche market. You can search for them on your favorite search engine by searching for "ezine directories" or "newsletter directories". Then, write an article that can be submitted to a variety of these ezines and online newsletters, just make sure you retain copyright. You may not think that you have ability or creativity to write articles, but it can easily be done with a couple hours of effort and some commitment. The key part of marketing your home business is by creating a resource box at end of your article that contains your URL and some brief information about you and your company. Doing this will get your web page out in public quickly and will result in many hits and free product marketing.
Another way to market your products is to create a forum on your web page. By doing this, you are getting individuals to talk about products and services offered by your company as well as competitors and other relevant topics. This alone will help your product assuming you are offering top notch quality and customer service. If not, then a forum might not be best idea for you. In addition, a forum will require a commitment of your time in reviewing posts to make sure discussions are kept within rules. However, for those that are committed to their customers, forums generally create repeat traffic which is important to making sales. This is important because it has been proven that more than 70% of sales are made after third, fourth or fifth contact. A forum keeps individuals coming back for more and more contact, which means you will sell more products.