Revising Your Site - What Happened To My Search Engine Placement? By Martin Lemieux
As of September, Smartads went through what so many have done before. I changed entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in process.
Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, typically you change it for a couple of reasons.
1) You don't like design anymore 2) You've learned knew tips on how to optimize your site better for search engine placements. 3) Your revising your services 4) You baught an old domain name
Whatever it may be, you're changing something. Now it won't happen right away but eventually, if your site already has a good search engine ranking, then search engines will find out what you've done.
But "se's" aren't human? That's correct but they were built by humans. Most se programmers realize that eventually something changes and since they want their search engine to be best, they try to recognize your changes right away but there's only one problem.
What do they do with listings you have right now? Well, let's say for instance you are attempting to change everything for better.
Now let's also say that you HAD a page title called "good rank". Search engine's previously know and still think that your page is all about "good rank". Moving along, your new page information is about "Getting a better rank". Your old placements are now wrong in eye's of search engines. They now realize that something has changed. So what are they going to do?
Dump your old listings and start over! Ouch is right. So why would you ever want to change your site if that's case?
Well here's some food for thought: Yes, you may loose your existing rankings but your roots are growing. Your new pages are growing bigger and better than before, it just takes a small transitional period to take effect.
For instance, within Google, Smartads had over 580 pages found when looking at all links to smartads. Since we changed whole site, there was a 2 day period were none of them were listed anymore. Normally, I would of gotten scared right away if I didn't know that my site had changed.