As of September, Smartads went through what so many have done before. I changed entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in process.

Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, typically you change it for a couple of reasons.

1) You don't like design anymore 2) You've learned knew tips on how to optimize your site better for search engine placements. 3) Your revising your services 4) You baught an old domain name

Whatever it may be, you're changing something. Now it won't happen right away but eventually, if your site already has a good search engine ranking, then search engines will find out what you've done.

But "se's" aren't human? That's correct but they were built by humans. Most se programmers realize that eventually something changes and since they want their search engine to be best, they try to recognize your changes right away but there's only one problem.

What do they do with listings you have right now? Well, let's say for instance you are attempting to change everything for better.

Now let's also say that you HAD a page title called "good rank". Search engine's previously know and still think that your page is all about "good rank". Moving along, your new page information is about "Getting a better rank". Your old placements are now wrong in eye's of search engines. They now realize that something has changed. So what are they going to do?

Dump your old listings and start over! Ouch is right. So why would you ever want to change your site if that's case?

Well here's some food for thought: Yes, you may loose your existing rankings but your roots are growing. Your new pages are growing bigger and better than before, it just takes a small transitional period to take effect.

With big buzz of Novembers fall within Google comes a newly indexed data-base...

Did Google do something bad to our great placements? No I don't think so and here's why.

While people are screaming for help and wondering what went wrong, I've noticed a MASSIVE shift in page ranking.

If you look at top placements at moment, according to Scroogle, most of ecommerce search terms got hit really hard. A lot of top 100 placements were vanishing and quickly.

Now on other hand, less impressive and especially smaller ranking sites have been bumped up top. I firmly believe this is all because of Google's "refreshing" their memory and possibly starting to take on web site ID's with 5 characters plus.

What I mean by that is ability for Google to index more than 3.2 Billion web sites. Adding another character to already large 4Id's deticated to each site indexed will allow Google to add a whole other list of sites within their data- base.

Now I could be wrong on that one but here's another phenomenon going on. I've been talking to other ecommerce web sites and helping them gain better rankings. It's been a while since they've had their Page Rank change within their site. Working real hard as I instructed, they have followed all rules and attempted to boost their page ranks.

Up until now, nothing has changed and people are loosing their ranks within Google since Novembers algorythim change.