“If you write without getting published, then there is no use in writing at all” Those are words of wisdom from someone who wants you to seriously consider publishing your book.

But before you really do so, you will do well to consider these questions:

1.Have I actually written a best – seller?

2. Do I believe that people will read my book?

3. Is my theme such a timely one that public should know?

4. Am I expecting responses from my readers?

5. Will I benefit in one way or other from publication of this book?

6. Will I be contented even if I don’t make money?

If you answer in affirmative to one or more of above questions, then do not hesitate to listen to above advice to publish.

It will, therefore, be nice for you to know different publishing channels available, so as to enable you make an informed decision.

Trade Publishers

Also called commercial publishers, these are big fish in publishing industry. They include Longman, Macmillan, Heinemann, Random House, Houghton Mifflin, Doubleday Books, Little Brown and Co., and Brace Jovanovich, among others. They publish without asking for payment from authors.

My advice to you is that if you are pre – published, if you are a new writer, do not waste your time submitting your books to these elephants. Because they will not publish you!

Yes, they have published a few unknowns like Eric Segal (LOVE STORY) and Kathleen Winsor (FOREVER AMBER) But what about countless others who got polite rejection slip: “We are sorry your book does not meet our present needs. Good luck”.

I am among that number. I got a rejection slip from one of them, one year after submission! Can you imagine that? Twelve calendar months! And in end, you would have to pray to god of good luck, to get a publisher. And after another one year, another rejection slip. Another prayer. So you would have to spend a lifetime looking for a publisher, after months or years of hard work, writing your book.

The point is that they don’t have time to read your book. Or they can’t recognize a good book if they see one. Or, they can’t afford to risk their money publishing a new comer like you, without hope of getting huge profits. Or, all of above.

But consider: If you were a great writer, perhaps a Nobel Laureate who had written a magnum opus. Or, if you were some celebrated politician with a memoir about your dalliance with some red – lipped prostitutes.

Or, if as a scientist, you had written a book about how time travels backwards, titled THE THEORY OF BACKWARD MOVEMENT. And you even promise to take your readers in a space ship to witness some epochal events –- pick your choice -– fall of Carthage, (history), splitting of continents (geography), Noah’s flood (religion), and real thing -- Big Bang (Science). Do you know how publishers would react?

All of them, above ones I have mentioned, and others not named, would rush to dangle certified Bank checks with ten digit figures before your smiling face! But try sending your unsolicited manuscript, you unknown writer; and be damned! Let’s illustrate this point further. Do you know Jerzy Kosinski’s THE THIRTY – NINE STEPS? Yes, one writer had that best – seller typed, and submitted, as a manuscript by a new writer, and waited for an answer. And what reply did he get? All trade publishers rejected it. All agents told him, “no way’”. And to worst experiment, Random House which originally published book, threw it out as an insignificant book. Yet, this was a National Book Award Winner. Even, some other best- sellers were “randomly” rejected. Like THE JUNGLE by Upton Sinclair. Like Thomas Paine’s COMMON SENSE. Like MAGNIFICENT OBSESSION by Lloyd C. Douglas. Do you now understand what I mean when I say you should not go to them? But you have another chance. Subsidy Publishers

From an article in Knoxville News Sentinel -- a University of Tennessee professor sent Warren Buffett self-published autobiography of James Clayton as a gift. Less than 14 days after receiving self-published book, Buffett contacted CEO Kevin Clayton, (James's son). After only three conversations, Buffett was expressing his interest in purchasing Clayton Homes. Another short two weeks later, deal was in place.

James Clayton was out of town during some of talks, and not wanting Buffett's name to be floated around company's open-air headquarters, he suggested a code name for him: "Mr. Sunshine."

Indeed, he was.

--- The Ultimate Calling Card --- Interested in creating a way to communicate your legacy, build value and credibility, stand out from crowd, and increase your company's value in market?

How do you get word out about your company? How do you let your clients and investors know that you and your company are truly experts at what you do? Believe me when I say correct answer has nothing to do with traditional sales and marketing techniques. The real answer? Self-publish a book showing off your firm's expertise, distribute it for free your core clients and trade associations, use it as a sales tool in all your prospecting efforts, and sell it anywhere you can--and in process, hopefully, make your company ones to turn to when expert information is needed about a topic in your industry.

Your book becomes ultimate calling card for you and your sales staff. A self published book cuts through all clutter that your clients receive from dozens of companies just like yours. Cold calls are are a imeless way of creating sales - but wouldn't they be much more effective if you could have created a lasting impression of your credibility and value in advance? Maybe you'd rather keep sending that "full-color" brochure or cheesy calendar.

Your book is far more than just a marketing expense -- but you might find it easier to budget it as part of your existing campaigns. The ultimate cost of producing your book can vary widely, but it will typically be based on number of pages in book, its trim size and format (for example paperback or hardcover) and how much assistance you need in publishing a book.

Most often cost for publishing a book breaks down into two categories -- Publishing Services and Printing Services.