Every once in a while a band comes along that really changes way you perceive music, for me one of these bands was Rage Against Machine. I’ll be first to admit that I, like most angsty teenagers was lured into Rage’s music by their anti-authoritarian songs, and honestly dude, they said “fuck” a whole lot. Not only did vulgar language lure me in but instead of writing about girls and cars, they took time to write music about something that actually mattered, politics. Gimmick or not, music was compelling. Soon after I first heard Bulls on Parade on radio I started to really question why I was listening to a lot of other music that interested me at time. Slowly I began to drift away from happy songs about love and sunshine, and turned to songs that really had a purpose. That being said, I was very excited when I first heard that one of my favorite bands of all time was going to reform, and motherfucking Chris Cornell is going to be their singer. It was like some sort of early-90s rock wet dream. Soundgarden and Rage against Machine coming together to form a band that would revolutionize rock! Or so they all said.

Fast forward to today; Audioslave has released Out of Exile follow-up to their self-titled debut released in 2002. Rock doesn’t seem to have been revolutionized; in fact it seems almost exactly same. Just as with their self-titled released, band has crammed in as many publicity stunts as possible, playing on streets of LA; resulting in a riot, and an even larger stunt in Cuba in front of 50,000 fans at Havana’s Anti-Imperialist plaza. Brilliant marketing, but does their album measure up to amount of hype band has surrounding them at all times? After all they are a supergroup consisting of 2 of most successful rock bands in history. The answer to this is an unenthusiastic ‘No.”

Below are some ideas to include in your website and main purpose of each.

1) Main Page The main pages is a general landing page to funnel visitors to different areas of your site. Create a clear and easy navigation process linked to other pages of your site. *If you use Javascript for navigation, place text link at bottom. This ensures that search engines will be able to spider your site properly. You could also use this page to feature your cd, music samples and other offers.

2) Order Page(s) Create a sales letter for each item that your are selling. Tomorrow we'll go over some copywriting tips to build a successful order page.

3) Press Releases This section is where visitors can read 3rd party articles published about you, increasing your credibility and exposure.

4) Contact Information This is so people can get a hold of you to book shows, ask questions about products, collaborations, interviews or other opportunities (you never know). Include as much contact information as possible, like your phone, cell, mailing address, email etc.

5) Privacy Policy Complies with privacy laws if your are collecting any of information about your customers/visitors. This also helps to build trust and people will give their information more freely. Here's a link to a privacy policy generator. http://www.the-dma.org/privacy/creating.shtml