Revealed: The $12,500 Copywriting Formula

Written by Sopan Greene, M.A.,

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to haverepparttar formula he gets paid $12,500 to put into use for Fortune 500 Companies?

Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. Remember thatrepparttar 108126 key to writing a sales letter is thatrepparttar 108127 job of every paragraph is to makerepparttar 108128 reader want to readrepparttar 108129 next paragraph.

Use this as a skeleton when you write ads and then goback through your ad to make sure you've covered all nine points inrepparttar 108130 right order.

1. ATTENTION - Write a headline that GRABS your reader. Fear or curiosity are good places to start. For example: "Ex-Truck Driver Makes $21,815 a Month Doing What You're Not"

2. INTEREST - Listrepparttar 108131 benefits of your product or service. Acknowledge their problem while showing you haverepparttar 108132 solution. Show that you've been where they are and you can help them.

Copywriting Tips for Sales-generating Brochures

Written by Karon Thackston

Copywriting Tips for Sales-generating Brochures by Karon Thackston © 2003

Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they haverepparttar ability to generate sales and increase revenues. Why then do so many of them fail?

There are several aspects of copywriting for brochures that amateur writers donít consider. Itís those things that make or breakrepparttar 108125 success of your efforts.

Forrepparttar 108126 sake of generalization, letís think about creating a six-panel brochure. (Also called a tri-fold brochure among other things.) This is created from an 8.5Ē x 11Ē sheet of paper that is then folded twice. There are three panels onrepparttar 108127 front and three onrepparttar 108128 backside ofrepparttar 108129 original sheet.

The Cover

As if it wasnít obvious,repparttar 108130 cover isrepparttar 108131 most important panel in your brochure. Bothrepparttar 108132 images and words need to grabrepparttar 108133 readerís attention and pull him or her in. It has to be compelling enough to (a) strike an emotional chord, (b) makerepparttar 108134 customer want to pick uprepparttar 108135 brochure, and (c) makerepparttar 108136 reader want to know whatís inside.

So, why then do so many people simply put their company name and a picture of their building (or something equally as boring) on this -repparttar 108137 most important of all panels?

I generally leaverepparttar 108138 writing ofrepparttar 108139 cover asrepparttar 108140 last element in my brochure-writing project. Once Iíve finishedrepparttar 108141 rest ofrepparttar 108142 copy, I read back over it at a leisurely pace. Then I stop to think. If I were asked to summarizerepparttar 108143 information in this brochure in 10 seconds, what would I say? If I had to namerepparttar 108144 single biggest benefitrepparttar 108145 customer will receive from this information, what would it be?

Cont'd on page 2 ==> © 2005
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