Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. Remember that key to writing a sales letter is that job of every paragraph is to make reader want to read next paragraph.

Use this as a skeleton when you write ads and then goback through your ad to make sure you've covered all nine points in right order.

1. ATTENTION - Write a headline that GRABS your reader. Fear or curiosity are good places to start. For example: "Ex-Truck Driver Makes $21,815 a Month Doing What You're Not"

Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have ability to generate sales and increase revenues. Why then do so many of them fail?

There are several aspects of copywriting for brochures that amateur writers don’t consider. It’s those things that make or break success of your efforts.

For sake of generalization, let’s think about creating a six-panel brochure. (Also called a tri-fold brochure among other things.) This is created from an 8.5” x 11” sheet of paper that is then folded twice. There are three panels on front and three on backside of original sheet.

The Cover

As if it wasn’t obvious, cover is most important panel in your brochure. Both images and words need to grab reader’s attention and pull him or her in. It has to be compelling enough to (a) strike an emotional chord, (b) make customer want to pick up brochure, and (c) make reader want to know what’s inside.

So, why then do so many people simply put their company name and a picture of their building (or something equally as boring) on this - most important of all panels?