Return To The Basics For Web Success

Written by Joshua Rose


I was watching Barry Bonds, of baseball's San Francisco Giants, when he hit a home run recently. At age 38, he isrepparttar most feared and respected hitter inrepparttar 121232 game. For those that don't know, last year he brokerepparttar 121233 single season homerun record and this year his batting average ledrepparttar 121234 majors.

When he steps torepparttar 121235 plate, boy oh boy, he sure hasrepparttar 121236 pitcher's full attention. I think they'd really prefer root canal to that smooth, swift and powerful swing of his.

There's just no denying that when it comes to hitting, he has surely reachedrepparttar 121237 mountain top and has joined an elite group of baseball's all-time best.

Maybe, if I copied him, I could become a major leaguer. And maybe, if he told me all his secret techniques, I could even joinrepparttar 121238 elite as well.

Well, it may be fun to daydream. But you and I both know, quite realistically, that this just isn't very likely. Secrets or not, expert advice or not, reaching a goal like this takes years of training, experience, skill development, a certain inner fire and motivation and a number of other crucial factors.

The same holds true onrepparttar 121239 internet. There's some great advice available. But how come it works so well for those givingrepparttar 121240 advice, and usually not so well for those taking it?

Well, it's due torepparttar 121241 same reason that I won't be hitting a 96 mile-per-hour fastball for a 450 foot homerun anytime soon, despite all of Barry's gracious help. I just haven't developedrepparttar 121242 necessary skills to properly executerepparttar 121243 advice. I don't haverepparttar 121244 eye,repparttar 121245 bat speed orrepparttar 121246 power, yet.

So, What Is One To Do?

The answer is to backtrack - to return torepparttar 121247 basics. Guru tactics or not, without a like amount of first hand experience, without 'name brand' recognition and without friends and colleagues to leverage your efforts,repparttar 121248 going can be understandably rocky at first.

Instead, recognizerepparttar 121249 skills that have led to their success. Focus on these, make them your foundation ... and THEN build your house.

Your Headlines Are Your *Salesmen*

Written by Joshua Rose


Sometimes you might feel like it's you againstrepparttar world when it comes to your marketing efforts.

Not so! You actually have a whole team of salesmen floating aroundrepparttar 121231 web working very hard to bring you traffic and sales.

They are your *headlines*. They're in your ezine ads, your free reports, your viral e-books, your newsletters, your message boards, your submitted articles and everywhere else you've chosen to place them.

They are your true *sales team* and you would be wise to spend time with them and treat them like gold. Afterall, they're out there working for you 24/7, nomatter what you happen to be doing.

There are many different types of headlines. Here are 7 examples ofrepparttar 121232 more effective:

1.) The basic "Hit 'Em With Your Best Shot" headline.

This style is real straight forward. You go with your #1 product benefit.

"Increase Your Traffic by 312% In 30 Days!" 2.)The "Drum Roll Please" headline.

This is really a *News* type of headline and is best used when you are announcing a new product or an effective new way of doing something.

"Introducing A Revolutionary New 3-Step Traffic Building Program!"

3.) The "Trusty Old How To" headline.

This has been a favorite for years and is still extremely effective. People are looking for information and "How to" is a natural information lead-in.

"How To Increase Your Ezine Sign-Ups By 457%!"

4.) The "This Is Your Lucky Day" headline.

This headline is used when you wish to reduce your price for a speedy response. For this to be effective, however, you must also explain *why* you're offering such a great deal.

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