Rethinking Linking - Link Exchange Back to Basics

Written by Kai Virihaur

Inrepparttar old days ofrepparttar 119322 internet, links wererepparttar 119323 primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. Actually, even today links are reported to be more used than search engine results; butrepparttar 119324 latter are increasing their share.

In a way, this began to change when Google enteredrepparttar 119325 scene. In an effort to make search results more relevant, Google implemented an algoritm that judgedrepparttar 119326 quality of a web site byrepparttar 119327 number of other sites linking to it. It seemed rather obvious that a popular, much linked-to, site should be of higher relevance than a site with few links pointing to it.

Unfortunately, as webmasters realized this a frantic stampede began. Everybody did whatever they could to secure as many incoming links as possible. One example: In my own field, web hosting reviews, there is a site that has (according to Yahoo) 4,000,000 incoming links pointing to it! Yes, FOUR MILLION links! By comparison, has only about 3,000,000 incoming links!

I won't speculate on just how those 4,000,000 links were collected, but surely it can't have been by manually asking those 4,000,000 webmasters for a link exchange! And I also doubt thatrepparttar 119328 4,000,000 webmasters just spontaneously thought "Wow, I will put up a link to this cool web hosting review site"! Yes, even cooler than, evidently.

Reciprocal Link versus Value Exchange

Written by Tim Ong

Most webmasters are familiar withrepparttar concept of reciprocal linking. Reciprocal linking isrepparttar 119321 exchange of links between webmasters withrepparttar 119322 hope of improving their site ranking withrepparttar 119323 search engine. However, as more and more webmasters use reciprocal links to increase their site ranking,repparttar 119324 search engines are also getting smarter and more demanding.

Search engines are increasingly becoming more selective withrepparttar 119325 in-bound links to your website. They are looking not just forrepparttar 119326 number of in-bound links your site may have, but also forrepparttar 119327 quality and relevance of those links to your site. In other words, webmasters can no longer arbitrarily exchange links with others if they wish to improve their site ranking withrepparttar 119328 search engines.

Thus was bornrepparttar 119329 concept of value exchange.

I first heard this concept from Ken Evoy,repparttar 119330 author of "Make Your Site Sell" andrepparttar 119331 creator ofrepparttar 119332 amazing All-in-1 "SiteBuildIt!" webhosting. Ken has always been in favor of building websites that are search-engine friendly. This means your website should aim forrepparttar 119333 same kind of criteria search engines look for in ranking sites. Instead of wasting time figuring shortcut ways to beatrepparttar 119334 search engines, design your website with quality content in mind. That, according to Ken, isrepparttar 119335 only consistent way to rank high withrepparttar 119336 search engines.

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