Restoring The Personal Touch

Written by Kent E. Butler

There are now 126 Billion websites where you can buy anything from disposable diapers to nuclear weapons. More business is done onrepparttar Internet in one month than France has done inrepparttar 117934 last 10 years. You can email any human being on Planet Earth in less than 15 seconds.

Those are politician's facts - meaning I just made them up. My point is, we're living on a planet that gets more wired every day. Asrepparttar 117935 commercial says "We're changing everything". Maybe not. Some things never change, or maybe I should say they shouldn't change.

You can buy a pair of designer shoes onrepparttar 117936 web and have them delivered right to your door, or desk. Or, you can go to a shoe store and get personal attention fromrepparttar 117937 sales associate, getrepparttar 117938 shoes properly fitted, chat about one thing or another and leave with your purchase. Which isrepparttar 117939 more satisfying experience? Unless you're a serious Type-A personality, it's got to berepparttar 117940 latter - and maybe even then.

Why? You got personal service from someone who at least seemed to be interested in your wants and needs and took pains to satisfy you. Withrepparttar 117941 former situation, ifrepparttar 117942 shoes prove unacceptable you have to emailrepparttar 117943 vendor for a return authorization and ship them back - about as personal as a parking ticket. Atrepparttar 117944 store, you know before you leave how happy you're going to be and maybe how much your feet are going to hurt.

Am I a Luddite advocatingrepparttar 117945 abandonment ofrepparttar 117946 web as a commercial platform? Not hardly. I'm suggesting there are ways to combine technology with attention torepparttar 117947 individual. Here are some possibilities:

1. How inviting is your homepage? Is it friendly, easy to read and reassuring? Reassuring? Yep. You doubtless know there are many more people wary of buying onrepparttar 117948 web than there are those who do so fearlessly. So you need to put them at ease from first contact, just as you would greet and welcome people entering your store. Empathize with them regarding their concerns (riptoffphobia, I believe), act accordingly and you will improve your return.

My completely unscientific poll of web surfers confirmed my suspicions: People are put off, even threatened, by an abundance of whirling doodads, flashing thingamajigs, and critters popping in and out all over a site. You won't have a chance to provide personal service if they won't stay a while. You have to setrepparttar 117949 scene inrepparttar 117950 first ten seconds. How about a text-only welcome message that pops up whilerepparttar 117951 site loads?

2. Examinerepparttar 117952 text on your website throughrepparttar 117953 eyes of a prospective customer. Bear in mindrepparttar 117954 prospect couldn't care less what you want to sell, only what will satisfy his/her needs and wants. Pages of variations on "BUY NOW!" will seldom be read, much less acted upon. The questionsrepparttar 117955 prospect is usually asking are, "What's in it for me; what will it do for me?" and "How much is it?". Do you have some rewriting to do?

7 Top Strategies to Building a Benefits Based Business

Written by Julie Jordan Scott

You hear it allrepparttar time: "Attract new customers and clients based upon benefits, not features!" This truism can be spoken by new and old entrepreneurs alike. For those just starting out, it can be challenging at best to determinerepparttar 117933 distinction betweenrepparttar 117934 two! With a few simple techniques, you can easily bridge from feature, feature, feature to benefit, benefit, benefit. This will increase both your bottom line andrepparttar 117935 satisfaction for yourself and your clients.

1. Definerepparttar 117936 separation between features and benefits. A simple example would be two grey skirts with almost identical length, cut, style. A feature of one ofrepparttar 117937 skirts is that it has two pockets. That particular feature becomes a benefit when one looks atrepparttar 117938 resultsrepparttar 117939 wearer may achieve through wearingrepparttar 117940 pocketed skirt rather thanrepparttar 117941 unpocketed skirt. For example, by wearingrepparttar 117942 skirt with pockets, Shari will receiverepparttar 117943 following BENEFITS from this FEATURE. She will be:

* An Efficient Team Player: Carry post it notes and pencils for quick jotting of notes and reminders as Shari meets colleagues on route to meetings and appointments. * Gleeful and Happy as a Parent: Shari can delight her daughter with a treat atrepparttar 117944 end ofrepparttar 117945 day. * Surprising Mate: Shari can tuck her bonus check into her pocket and pull it out to delight her partner with an unexpected windfall. * Warm, Protected, Comfortable: On chilly days, Shari can tuck her hands into her pockets as she jets from her car to her office with speed and agility. After all, a woman with pockets can do it all!

2. Make a list of allrepparttar 117946 features you can think of for your product or service. For example, you provide Search Engine Placement assistance for your clients. One features of your service would include maximizingrepparttar 117947 use of keywords in your client's website.

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