1. The Basics.Approximately 750 million people worldwide have access to
World Wide Web (WWW). No matter what your business is, you can't ignore 750 million people. To be a part of that community and show that you are interested in serving them, you need to be on WWW for them. You know your competitors will.
2. Get Known
A lot of what passes for business is simply nothing more than making connections with other people. Every smart business person knows, it's not what you know, it's who you know. Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into big deal.
Well, what if you could pass out your business card to thousands, maybe millions of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me. You can, 24 hours a day, inexpensively and simply, on WWW.
3. To Make Business Information Available
What is basic business information? Think of a Yellow Pages ad. What do you do? How can someone contact you? What methods of payment do you take? Where are you located at?
If you could keep your customer informed of every reason why they should do business with you, don't you think you could do more business? You can on WWW.
4. Customers Are Your Lifeblood
Making business information available is one of most important ways to serve your customers. But if you look at serving customer, you'll find even more ways to use WWW technology.
Allow your customer to punch in sizes and check it against a database that tells him what colour of jacket is available in your store? All this can be done, simply and quickly, on WWW.
5. To Heighten Public Interest You won't get Newsweek magazine to write up your local store opening, but you might get them to write up your Web Page address if it is something new and interesting.
Even if Newsweek would write about your local store opening, you wouldn't benefit from someone in a distant city reading about it, unless of course, they were coming to your town sometime soon.
Even if Newsweek would write about your local store opening, you wouldn't benefit from someone in a distant city reading about it, unless of course, they were coming to your town sometime soon.
