ReputationWritten by Bob Osgoodby
It has been said that person's reputation is most important thing they have. Good, Bad or Indifferent, whatever it is, it will shape their life, as well as their future. Many people who start a business fall into "Indifferent" category, as they have not had time to build one. This is one reason people who are starting a business hire a spokesperson. It is normally someone who is well known, and respected in his or her field.If you intend to do business on web a good reputation is extremely important. The web is a difficult medium to pursue a business on if you are unknown. That is why it is important to have a web site that gives your prospective customers information about, not only your business, but you as well. A short paragraph or two with a picture will go a long way. But that is just beginning. You must also be known on web as a person who is knowledgeable in your field. There are a number of ways to do this, and exposure is key. How can you get your name in front of people as an expert. Some go "spam" route, which is a mistake. You might get to be well known, but most people have a dislike for this type of email. You just may be building a "bad" reputation, and wind up being someone they consciously avoid. I receive information concerning recasting my home mortgage, on a daily basis and these are last people I would do business with. Writing articles is a good way to get known. Publishers have an ongoing need for fresh articles and normally welcome submissions. A search of web will quickly find publications, which would be suitable for your submissions. You should also publish your articles at web sites that allow submission there. Many publishers frequent these sites looking for content for their publications. A good place to start is Rozey Gean's site at: http://www.marketing-seek.com where you can easily submit your article.
| | Is Electronic Marketing Effective?Written by Bob Stamper
As we've heard from countless people trying to sell us Advertising, Internet advertising is cheaper and faster. But is it really better? Is it right kind of advertising for your company? There are some things that we should all do when it comes to Internet marketing, but before you go spend allot of money on big expensive ad spots you need to consider your alternatives.First of all lets look at what we all should do. Every business that has a web site should register their site with all major search engines, especially Yahoo. You should also look for listings that deal with sites of your type and try to get in those listings as well. If you run a carpet store for example, you will want to get a listing at floorbiz sites. Once you have done that you should collect e-mail or snail mail addresses from your customers, and prospects so you can keep in touch with them. You can try FFA sites, and banner exchanges if you like, but don't expect any direct traffic from it. You might get a higher search engine placement but that won't really matter if you're on page 20 of results anyway. What are your alternatives? The avenues of Internet marketing continue to grow faster than most of us can keep up with them. Some of most common ways are analyzed below. --Banner advertisements are sometimes very expensive on high traffic sites and produce a limited amount of traffic. These are like billboards on side of road that you hope people will look at as they drive by. If they are driving through for first time, they might read them but at moment they are on there way somewhere else and don't have time to stop at your business. Besides if this is first time through area, they don't want to get off course because they might get lost. And if they travel that same route very often, they won't even notice when billboard changes advertisements.
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