Reprint articles hijacked by text link ads - Great for authors!

Written by Glenn Murray

We all know that online publishers earn revenue from our free reprint articles. They place pay-per-click ads onrepparttar web page that containsrepparttar 149702 article, andrepparttar 149703 advertiser pays them whenever someone clicks onrepparttar 149704 ad. Most use programs like Google AdSense which automatically identifyrepparttar 149705 subject ofrepparttar 149706 article and deliver an ad related to that subject.

But did you know that publishers can do a similar thing withinrepparttar 149707 article itself? They can turn any word within your article into an ad! They use programs like TextLinkAds to turn select target keywords into hyperlinks torepparttar 149708 advertiser's website. When a reader clicks on a link,repparttar 149709 advertiser's website opens withinrepparttar 149710 same window. In other words,repparttar 149711 page is 'hijacked' and your article disappears!

Gasp! As authors, we spend a lot of time planning and writing content designed to holdrepparttar 149712 reader's attention. Surely we should condemn anything which hijacks our audience?

The answer to that question is most definitely, “NO!”

As a heavy Internet user, I'm personally not a fan of text link ads. However, as an author of free reprint articles, I think they're great. Before I explain why, though, let's cover off a few basics...

Text link ads – some FAQs

Like every other form of advertising, text link ads have their detractors. The most common questions asked are:

Q: How can I tell if it's a text link ad? A: Although text link ads lookrepparttar 149713 same as text links, you can identify them very quickly simply by mousing (hovering) over them. When you hover over a text link ad for about a second, a popup displaysrepparttar 149714 details ofrepparttar 149715 advertiser andrepparttar 149716 ad content. Check out this example.

Q: Are they ethical? A: Text link ads are more covert than regular pay-per-click ads like Google AdWords. They look like normal text links, but they don't actually jump where you expect them to. For example, I clicked on a text link ad with anchor text “MSN” expecting it would take me to MSN's search, but instead it took me torepparttar 149717 website of some sort of SEO service provider. As we all know, it's quite common for people to link to their site using unrelated anchor text. That's all text link ads are doing. So, by nature, text link ads are no more misleading than any other kind of link.

Q: Are they bad forrepparttar 149718 Web? A: When people can't trustrepparttar 149719 links they're clicking on, won't they stop clicking? Won't this have a detrimental effect onrepparttar 149720 perceived usability ofrepparttar 149721 Web? I said above that text link ads aren't really any more misleading by nature than normal text links. In reality, though, I suspect they may encouragerepparttar 149722 misleading use of anchor text, so in that respect, I think they're detrimental torepparttar 149723 perceived usability ofrepparttar 149724 Web. But does this make them bad forrepparttar 149725 Web? I don't think so. In fact, I think their overall effect will be good. By bringing more advertisers (i.e. businesses) torepparttar 149726 Web, text link ads ultimately makerepparttar 149727 Web more useful. Users will quickly recognize text link ads for what they are and adapt.

Reprint article headlines – the reader is secondary

Written by Glenn Murray

A great headline can berepparttar difference between having your free reprint article published once (on your own website...) and having it published hundreds, if not thousands, of times all overrepparttar 149269 Internet.

Sure,repparttar 149270 content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there’s no denying that a well written article can be very compelling. But if your headline doesn’t cut it,repparttar 149271 article won’t stand a chance. The best article inrepparttar 149272 world will never seerepparttar 149273 light of day without an effective headline.

Now, more than ever, article submissions need a good headline. But it's not justrepparttar 149274 reader you have to worry about. In fact,repparttar 149275 reader is secondary! When it comes to reprint article headlines, your main focus should berepparttar 149276 publisher.

You may thinkrepparttar 149277 requirements of a good headline haven't changed overrepparttar 149278 years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target onlyrepparttar 149279 reader, online article submission headlines target firstrepparttar 149280 publisher, thenrepparttar 149281 reader.

So how do you write a headline for an online publisher?

Here’s a few tips...

1) State your domain

No matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical 'Publisher Pete'. He’srepparttar 149282 webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka 'article banks', 'article submit sites', 'free-reprint sites') for articles on a regular basis. Because so many ofrepparttar 149283 article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isn't obviously – and immediately – relevant to his website. So make sure your headline signalsrepparttar 149284 general subject area ofrepparttar 149285 article submission, not justrepparttar 149286 exact topic.

2) State your argument

Every website has an agenda. Whether it's to sell, persuade, or inform, there's always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If he's selling chemical garden fertilizers, he doesn't want an article aboutrepparttar 149287 evils of chemical fertilizer. Nor does he want an article espousingrepparttar 149288 virtues of organic fertilizer. He wants an article promotingrepparttar 149289 value of chemical garden fertilizer. If that's what your article is about, make surerepparttar 149290 headline lets him know.

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