Reprint article headlines – the reader is secondaryWritten by Glenn Murray
A great headline can be difference between having your free reprint article published once (on your own website...) and having it published hundreds, if not thousands, of times all over Internet.
Sure, content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there’s no denying that a well written article can be very compelling. But if your headline doesn’t cut it, article won’t stand a chance. The best article in world will never see light of day without an effective headline.
Now, more than ever, article submissions need a good headline. But it's not just reader you have to worry about. In fact, reader is secondary! When it comes to reprint article headlines, your main focus should be publisher.
You may think requirements of a good headline haven't changed over years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only reader, online article submission headlines target first publisher, then reader.
So how do you write a headline for an online publisher?
Here’s a few tips...
1) State your domain
No matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical 'Publisher Pete'. He’s webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka 'article banks', 'article submit sites', 'free-reprint sites') for articles on a regular basis. Because so many of article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isn't obviously – and immediately – relevant to his website. So make sure your headline signals general subject area of article submission, not just exact topic.
2) State your argument
Every website has an agenda. Whether it's to sell, persuade, or inform, there's always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If he's selling chemical garden fertilizers, he doesn't want an article about evils of chemical fertilizer. Nor does he want an article espousing virtues of organic fertilizer. He wants an article promoting value of chemical garden fertilizer. If that's what your article is about, make sure headline lets him know.
Using Back Links to get Top Search Engine RankingWritten by Richard Moore
Using Back Links to get
Top Search Engine Ranking
There are no hidden secrets on how to rank high with major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Perhaps biggest contributing factor to a successful web site is incoming links or Back Links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links.
Before you get started
You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could have greatest deals in entire world, but if no one knows about them then your efforts are wasted. Do a search on google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.
Where should back links come from?
1. Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. It’s a win win situation for everyone. When you write articles and submit them online, you are able to leave a link to your own site and sometimes even anchor text. I know what you’re saying, “I can’t write about anything.” I use to feel same way. But truth of matter is, anyone can write. You just have to find a topic that interests you. You can write about anything from dogs, to computers, to personal training, to web hosting, heck you can even write about writing. The bottom line is, articles are a valuable source of “relevant” back links to your site.
2. Submit to directories. There are literally hundreds of “free” and “paid” directories online. With 3 hours of painless work, you can have your site submitted to hundreds of great directories. There are many quality lists of directories that are regularly updated. One of my favorites is http://www.best-web-directories.com/ which is always updated and maintained.
3. Develop link exchanges with relevant sites. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a link from an unrelated site. For example, if you have a website about pet care products, your link strategy should target pet related sites. Again with a bit of hard work and determination, you can develop a great deal of “relevant” back links.
4. Forums are a great source for additional traffic and links. Many forums allow their users to display signatures in their posts. These signatures can consist of both text and links. When you post a new message on that forum, your websites link will be displayed for everyone to see. This not only helps build valuable back links, but will bring additional traffic to your website.