Repetitions to rememberWritten by Florie Lyn Masarate
Try sitting in front of television for a day and notice commercials that keep coming in every now and then. Start counting them. How about in print media. In more than one magazine or newspaper you see same ads with same exact wordings in same style. If you start counting how many times you have seen same commercials and ads, you would be startled at result. And sometimes seeing same things would make you wonder if people making these things have gone crazy or what. Later on, you would notice yourself repeating them even in your mind. Well, you have just been hustled unknowingly into their sales strategy. Repetition is an old technique that advertisers use to boost sales and marketing their product. People may have noticed but more they get to see these things, more it has been embedded in their minds. This style has been known to make people remember, and remember they do. Clever printing and television advertisements that can only be seen once in awhile can cause admiration from people seeing them, for fifteen minutes or so. But try asking them about it after an hour. They wouldn’t remember anything about it except maybe being impressed. People needs bit of pounding sometimes to have to get your message through. Repeating names or address twice or thrice makes them stick in people’s mind even if they want it or not.
| | Going back to the basicsWritten by Florie Lyn Masarate
Let us talk about going back to basics of printing. The basics meaning, not using internet for advertising needs. May seem almost unreal with all these online services at your disposal. But then, think of those who do not have fortune of owning one. Or those that does not have enough knowledge about internet to try and accessing your site. If you limit yourself to online advertising, it may be possible that not all are seeing and reading about you. There are other ways of advertising that make use of printing that is also effective in more ways than one. The “wearables”. Having your other people like customers wear your ads printed on shirts, bags and hats is an age-old effective way of making people see you. Making your advertising as visible as possible is an assurance that people is liable to see them as them on streets, on buildings and anywhere wearers go. This is making your ads as visible as it can possibly go. There are now more companies allowing employees to wear casual attire while working. Just think of one person walking around length of building wearing your sign could do to advertise your creation. Car signs. Putting a sign on your car is another. It is just like wearing your ad but not on yourself. In this case, you can try taking your car along wherever you go, even short distances. You can even try driving in new places and unknown neighborhoods in order to expose more of your ad. The prints should be readable and big enough for people to see them visible while passing through.
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