Remove These Objections and Watch Your eBay Auctions Fly

Written by Brian McGregor


"Objection" is a term taken directly from sales and marketing training, and it is important you understandrepparttar significance of objections to your sales process.

Objections are those points, sometimes small issues, which make a bidder or a buyer think again about going for your offering.

In your auction description you need to remove as many of these objections as you can.

These arerepparttar 100390 kind of objections which your prospective buyers will have.

Objection 1 Isrepparttar 100391 seller trustworthy?

The buyer usually doesn't know you. If they're serious bidders they will check you out. How will they do this?

a) A good Feedback Rating will be one way they assess you. Be determined in getting your feedback up, and making it all positive.

b) They might also click through to your About Me page. This page gives yourepparttar 100392 opportunity to convey your personality and your honesty.

One of eBay's standard About Me page formats lets you display your recent feedbacks - always useful - and also your other auctions, again useful. This is in addition to anything about yourself which helps to show what a sincere and genuine person you are.

And finally, if you have a web site from which you sell products or services, you are allowed to place a direct link to it fromrepparttar 100393 About Me page. This is in marked contrast to your auction description page, where eBay does not allow direct links to web pages. So, create an About Me page and incorporaterepparttar 100394 points mentioned.

c) A prospective bidder may wish to ask you a question. As you will know, there is a standard eBay facility whereby a bidder can ask a seller a question. You should really welcome questions. Why do I say this?

Well, if a bidder asks you a question, first of all you know they are interested in your offering. They wouldn't have wasted their time on typing out their question to you if they weren't. So, by asking you a question they are qualifying themselves in as a real prospect. And you now haverepparttar 100395 chance to directly influence them in your reply to their question. Depending onrepparttar 100396 nature of their enquiry, you haverepparttar 100397 opportunity to convey your integrity, honesty, credibility, fair mindedness, helpfulness, expertise, knowledge, other appropriate products etc.

So, if questions are such good things, why not make it easy forrepparttar 100398 bidder to ask one? Always have some text in your auction description offering to answer any questions, with a link to your email address. If you have a little knowledge of HTML coding you will know how easy this is to do. It is far better than simply relying on buyers findingrepparttar 100399 standard "Askrepparttar 100400 seller a question" link provided by eBay.

d) You might consider a moneyback guarantee, if it's appropriate and you can "afford" it.

Why would you or should you do this?

Well, when you think about it, in online auctions,repparttar 100401 buyer is normally asked to take allrepparttar 100402 risk. They usually payrepparttar 100403 seller up front - beforerepparttar 100404 item is delivered to them. The risk is all theirs thatrepparttar 100405 seller doesn't perform.

To some buyers, particularly on higher value items, this risk is so high that it can cause them to have second thoughts about bidding. You know you are trustworthy, but they don't. By offering a moneyback guarantee you are offering what is known as "risk reversal". You are takingrepparttar 100406 risk off your buyer. In effect you shoulderrepparttar 100407 risk.

I know this works, because I use it myself. In thousands of auctions I've run, I can count on one handrepparttar 100408 number of people who have invoked my money back guarantee.

If you can practice "risk reversal", it will help your auction success rate, and it is vital on Dutch auctions.

Objection 2 How do I pay?

Always maximiserepparttar 100409 number of payment options you will accept.

You should provide different types of payment options for your buyers:

PayPal Nochex FastPay Cheque Postal Order Banker's Draft Bank Transfer Cash

You can accept credit/debit cards on your auctions if you open accounts with relevant payment processors. These enable buyers to pay you with a credit/debit card even though you aren't a business, and you don't have what is known as a Merchant Account.

As you probably know, PayPal is owned by eBay. Therefore eBay make it really easy for you to take PayPal payments from your buyers. But don't forget other payment processors, like Nochex and FastPay. It might just be that your interested buyer only has a Nochex account, or a Fast Pay account.

The Safest Way to Start Your Own Business

Written by Barnaby Kalan


Many people are frustrated by their current full-time jobs, but hesitate to take that first step toward independence out of fear.

When you’re used to a steady paycheck from a regular job, and have family and other financial obligations, stepping out of your comfort zone just seems too risky – no matter how miserable you are with your current situation.

Your employer, however, could be your ticket to a successful freelance business. When I started my freelance copywriting practice 10 years ago, I negotiated a contract with my employer – a large advertising agency – for 50 percent of my time forrepparttar first year. This gave merepparttar 100389 springboard I needed to go out and find other clients, while covering enough of my monthly expenses to takerepparttar 100390 fear out of starting my own business.

You’re probably wondering… “Why on earth would my employer agree to sign a contract for half my time?” There are a number of reasons, and they can result in a “win-win” situation for both of you.

If you’re on good terms with your employer, chances are they don’t want to lose you. It’s tough to find new staff these days. It takes time to train them and wait until they’re familiar enough withrepparttar 100391 company’s style and processes to finally become productive.

Even if they decide to replace you, it can take months to gather resumes, interview candidates and hirerepparttar 100392 right person. During that time you can be performing job functions from your home office, perhaps even training your replacement, and providing your employer with an easier transition torepparttar 100393 new employee and minimizing business disruption.

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