Relevant Ads Increase Adsense ProfitsWritten by Bas de Baar
If you’ve started using Adsense as a way to increase advertising income, but numbers just aren’t adding up to what you expected, problem might be with ads themselves. If ads being generated by Google’s Adsense aren’t relevant to your website, visitors won’t click on them. And, no click-y, no money. It’s that simple. And it’s a simple situation to fix.One way to know if ads are working is to monitor click-through-rate (CTR) on a page. If it’s low, it’s usually an indication that once a visitor arrived at your page using a certain keyword, that visitor did not find any ads relevant to that keyword. And unfortunately for you, visitor found no reason to click on ads. How do I know this? It happened on my website. On one of my sites, I had a page dedicated to PHP programming (a programming language). The page had a low CTR. Upon further examination of page, I noticed that not one of ads was related to programming or even to technology. What I did notice was that ads were related to guitars. Guitars? I thought to myself, “What relevance do guitars have to PHP programming?” And I imagined visitors to my site wondered this as well. After studying ads, I noticed that one word seemed to keep jumping out at me. The word was “strings” as in guitar strings. Well strings are used in programming too, but Google was not able to make this distinction which is why it was generating guitar ads!
| | Want Higher Adsense Earnings? Then Optimize Site NavigationWritten by Bas de Baar
Webmasters know that Adsense generates a sizeable source of additional advertising income. That’s why they’re using it to go after “high paying keywords.” They’ve bought lists that tell them what these keywords are and they’ve used various other methods of identifying them. And yet, after putting up these “high paying” pages on their websites, advertising money they expected to see isn’t rolling in. What’s wrong?Well, having those pages is one thing. But driving visitors to those pages is an entirely different thing and is often what’s lacking. To get visitors to your high paying keyword pages, you’ve got to optimize site navigation. Take a moment to think about how visitors use your website. After landing on a certain page, they’ll often click to another page that sounds interesting. They get there by way of other links that appear on page they landed on. How you enable visitors to move about your website is what is meant by term, “Site Navigation.” A typical website has a menu of links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of links that will take them to another page of your website. Links labeled “Free Resources” or “Download ebooks” are generally good attention-grabbers. This same site navigation logic applies to driving traffic to your high paying pages. I have some pages on my website that get a lot of traffic from search engines, but earnings on these pages are very low. I use cleverly-labeled links to get visitors off these pages and onto my higher earning pages. It’s a great and inexpensive way to turn cheap clicks into real dollars.
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