Relevance of Description TagsWritten by Brian Basson
Although not an important factor in search engine rank of a web page, it is still very crucial to give careful consideration to have a good description tag on every single page of your website. As with title tag, it is important to plan and decide on an "eye-catching" description tag. The "description tag" is ultimately what will make a person click on a specific link from a search engine result. Give special attention to this fact, and you will find that your site's visits will increase by a huge margin ! People are naturally inquisitive, so make them WANT to click on your link to find out more, and not on link of competition !!! Put yourself in shoes of potential visitors to your website, and ask yourself : what will make me click on a specific link - and what info and description must it contain ? End result - more visits & sales ...
As with Title Tag, do not make description tag too long - rather make it short and to point, but still very attractive to click on. Google do not place any value on keywords included in description tag, but does display it in results - so please plan this tag well !
Interlinking between Web Pages : Why & HowWritten by Brian Basson
Properly linking various pages on your website, is one of most important things you should do to assure your site receives full attention it deserves from various search engines. Why ?
well, firstly, a search engine might not be able to find and spider all your pages, if there isn't good interlinking between your website's pages. Not having a good website structure might also "confuse" search engines in building a good "picture" of your website's pages and structure.
This could in end seriously hamper your search engine rankings for certain keywords. We have tried this concept on a trial and error basis, and believe me - it works ! Also, for sake of clients, potential clients and surfers of your site - there's nothing more frustrating when visiting a site and not knowing where you are on site, not knowing what else your site offers, and finally not knowing how to get there .... you might just as well give your site a death sentence right now.
Let's say you offer a wide selection of a specific product and have it illustrated over 4-5 pages. Wouldn't it be logical to have a horizontal linking system between all these pages ? Yes, you would say, but we still see plenty of sites that don't - just adding again to their site's visitors frustrations. So instead of expecting visitor to go back to an index or menu page all time, also give them option of browsing between pages - as long as you make a note for them where they are on site ! Eg. Bracelets page 2 of 5.
This starts with having a good structured contents page or a site map as it's referred to these days. I would spend a great deal of time with structuring this page if I were you ! Also look at title and description tags, and add relevant keywords to go with contents on this page. This will help your rankings along more than it wouldn't ...