Re-Use The Links You Have When Revising Your Site! By: Martin Lemieux
Many times I've seen a web site undergo a revision and everything is brand new, even brand new links!
You've worked so hard to get those great page ranks for all your pages and then you get rid of them? NO NO NO.
It's same reason why people buy "expired domains". Simply because before search engines, directories & web sites have a chance to notice there is no web site anymore, someone simply changes site to fit their needs and utlizes traffic coming in!
Let's say that you've made up your mind and you want to change entire layout of your site. Before you do so, go through all your links and record page rank that your pages have right now.
Page 1 (PR 3/10) Link: www.yoursite.com/page1
Page 2 (4/10) www.yoursite.com/page2
Page 3 (2/10) www.yoursite.com/directory/page3
Now I would look at those pages and utilize pages that have a rank of (4/10) for my most important information when I consider new layout. Doing so will automatically get my page listed under new information within Google.
Typically, I don't usually re-use pages that have a rank of 2/10, 1/10, 0/10. Anything higher will be strongly considered.
This will help search engines to recognize, a) Yes site has changed, b) we are familiar with pages they are re-using.