Relationship Networking

Written by S. Housley


What is Relationship Networking? Relationship networking is simplyrepparttar art of meeting people and benefiting from those relationships. Oftenrepparttar 103963 benefit of these relationship is to obtain information and leads to further grow your business. Any successful relationship, whether a personal or a business relationship, is unique to every pair of individuals, and it evolves over time. Effective relationship networking is all about building those relationships and maintaining long lasting connections with other professionals.

The Internet is an excellent vehicle for networking. Relationships can develop in newsgroups, forums, and via email. Though nothing really beats good old-fashioned face-to-face networking to startrepparttar 103964 process of building a relationship and trust, which is why industry conferences can be so important.

Not all contacts will be useful or worth pursuing. There will be leads that don't provide much information. Use your judgment on whetherrepparttar 103965 information and relationship is worth spending more time on.

Relationship networking opens new doors, often it's "who you know, not necessarily what you know".

Tip to Build Network Relationships: 1. Provide genuine assistance to others. 2. Be open-minded. 3. Remember personal details. 4. Respect cultural differences. 5. Research people and companies. Know their goals and interests. 6. Reciprocate. 7. Introductions.

Where to Network: So many people wear multiple hats; everyone and anyone could possibly be a networking opportunity. However, just like targeted search engine traffic,repparttar 103966 more targetedrepparttar 103967 networkingrepparttar 103968 higherrepparttar 103969 chance of success. 'Targeted' networking offersrepparttar 103970 most potential.

1. Trade associations or industry specific organization. 2. Trade shows. 3. Friends. 4. Schools. 5. Focused newsgroups and topic specific forums. 6. Customers. 7. Suppliers. 8. User groups.

Constantly refine and grow your network of relationships, as they are valuable and need cultivating. If you are perceived as someone who is only trying to get something your network will likely not increase. Networking is about building relationships and mutual interaction benefiting both parties. Share information and help others grow their businesses.

In many ways relationship networking and partnering overlap, and on some occasion's relationship networking will lead to synergistic partnering.

PR Still a Mystery to Some

Written by Robert A. Kelly


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1220 including guidelines and resource box. Robert A. Kelly © 2004.

PR Still a Mystery to Some

Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about.

The casual observer is left with a confusion of tactical, application-oriented definitions ofrepparttar public relations function: Is it publicity? Crisis management? Special events? Reputation management? Promotion? Or a slew of other tactics in which we engage from time to time?

Which is it? More important, just what lies atrepparttar 103962 core of managerial public relations anyway?

I believerepparttar 103963 core lies in doing something positive about repparttar 103964 behaviors of those important outside audiences of yours that most affect your operation.

In other words, create external stakeholder behavior change – repparttar 103965 kind that leads directly to achieving your managerial objectives.

And do so by persuading those key outside folks to your way of thinking, then help move them to take actions that allow your department, division or subsidiary to succeed.

Luckily, there’s also a blueprint atrepparttar 103966 center of public relations to help you cement that PR core for your own managerial benefit.

And it goes like this: People act on their own perception ofrepparttar 103967 facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-actionrepparttar 103968 very people whose behaviors affectrepparttar 103969 organizationrepparttar 103970 most,repparttar 103971 public relations mission is accomplished.

And for managers such as you, here’srepparttar 103972 type of results that could emerge. Healthy bounces in show room visits; community leaders seeking you out; prospects starting to do business with you; membership applications onrepparttar 103973 rise; customers making repeat purchases; fresh proposals for strategic alliances and joint ventures inrepparttar 103974 inbox; capital givers or specifying sources looking your way, and even politicians and legislators beginning to view you as a key member ofrepparttar 103975 business, non-profit or association communities.

You also need PR team members who understand that blueprint and commit themselves to its implementation, starting with key audience perception monitoring. Let’s face it, your PR people are already inrepparttar 103976 perception and behavior business, so they should be of real use for this initial opinion monitoring project.

Caveat: you must be certain your public relations people really believe – deep down -- why it’s SO important to know how your most important outside audiences perceive your operations, products or services. Make sure they acceptrepparttar 103977 reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Talk it over with them, especially your plan for monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased withrepparttar 103978 interchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?

While professional survey firms can always be hired to dorepparttar 103979 opinion monitoring work, they also can cost big bucks. So, whether it’s your people or a survey firm askingrepparttar 103980 questions, repparttar 103981 objective remainsrepparttar 103982 same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

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