ClickBank has long been considered a simple, cost effective way to promote digital products Online.Would be merchants are charged a one time, relatively small start up fee, which will enable them to use ClickBank' secure payment processing services to accept Online payment (fee per transaction). What makes ClickBank even more popular is their affiliate network, which allows merchants to promote their wares by establishing an affiliate program, listed free in
ClickBank MarketPlace. The merchant sets
commission rate, and has
ability to build an affiliate "army" to help promote their digital product/service. From that point on, ClickBank takes care of everything. Payment processing, affiliate commission payment, stats, etc.
But there is one major, easily seen downside to affiliate promotions. ClickBank uses what is known as "hoplinks" as
affiliate commission tracking method.
Here is an example: < http://hop.clickbank.net/?xxxxx.im4newbies >
The section of
affiliate "hoplink" containing
x's is replaced by
affiliate's ID. The text that follows (after
period ...) is
merchant ID.
The problem occurs when promoting this URL, as is.
Anyone with a ClickBank affiliate ID has
ability to replace
advertiser's ID with their own, even if they are making
purchase themselves, and take
commission.
The advertiser, that went through
pains of promoting
URL in
first place, gets nothing.