Just as your business can't be everything to everybody, you should structure your company's enewsletter following same rule. It is your most powerful PR and marketing tool. Unleash its viral potential by providing your readers with information worth passing on to their collegues. I recently gave my enewsletter a makeover. Give your publication one by following these simple tips:
~ Relaunch it to create a buzz.
~ Give it a striking new name.
~ Refocus content to reflect products and services that your company provides.
~ Write short problem solving articles that feature your products and services to demonstrate their usefulness.
~ Provide powerful supplemental resources and tips that enhance usefulness of your products and services.
~ Eliminate unnecessary ads. Your publication's main purpose is to promote YOUR business. Subscribers should not have to scroll through
~ 3 or more ads to read your publication's content. It is total turn off.
~ Create a "What's New" section. Inform your subscribers about your new products, services and company events. Create news to keep your subscribers excited.
~ Create a special discount or free trial offer every month. Set a 5 to 7 day deadline to redeem it to encourage quick action.