FIVE QUESTIONS TO ASK YOURSELF BEFORE BUYING A STOCK Copyright © Tanner Larsson http://www.work-at-home-resource-center.comIf you are like most people today, you have either thought about investing in
stock market or you actually went out and bought some stock. If so that’s great, there is lots of money to be made in
stock market, but
important question is; How do you pick your stocks?
Are you buying
stock, because your brother told you to?
Did you get a hot tip from your mailman?
Or are you just buying
stock because you like
company’s products?
Believe it or not, a very large percent of people who invest in
stock market are investing their hard earned money based on
above examples without any further research.
Does this sound like a smart way to invest to you? It certainly doesn’t to me.
Now if you ask your brother what stock to buy and your brother happens to be Warren Buffett, well then I think its safe to say you will make a good investment, but how many of us can claim Warren Buffett as our brother?
For
vast majority of us this kind of investing is very risky, while you could make money, it is more probable that you will lose money.
To help you keep from losing your money and to help you make
best choice when picking stocks, below you will find
five most important questions to ask yourself before buying a stock.
1. What Does
Company Do? This sounds like pretty basic information, but it can be tough to find. Most companies offer more than one product; a big conglomerate might offer hundreds of different products in a range of industries. Digging into
company’s lineup can give you a better sense of
forces that will drive its results.
Scrutinizing a company’s product line cans also tell you where its profits come from. For example: video games accounted for 11% of Sony’s SNE total sales in 2000 but 40% of its earnings.
The annual report is
best source for this kind of information. Be sure to read
shareholders letter, as well as
presentations of
company’s product lines. Those are also part of
company’s SEC filings.
2. How Fast is
Company Growing Over long periods of time, stock prices are driven by earnings growth. That can come when a company cuts costs, but ultimately, revenues have to increase if earnings are to keep going up. If revenues, also called sales, are increasing, that’s a good indication that something is working. Maybe
company boasts a better-than-average product or a more effective sales force. In contrast, flagging sales can signal trouble.
Earnings growth signifies that
company is making more that enough to offset its costs. Established companies should show consistent results, but young companies often display strong revenue growth with little or no earnings. Witness
myriad of Internet companies with lots of sales and no profits.
3. How Profitable Is It? In addition to growth, look at how efficiently
company makes money. Return on assets shows how well it has translated a dollar of its asset base into a dollar of profits. A company with a return on assets of 20%, for example, has produced $0.20 of earnings from each dollar of assets. Similarly, return on equity measures how well
firm has turned a dollar of shareholders equity into earnings.