Referral marketing is one of
most effective techniques for creating steady streams of prospects and clients. Anyone who has been in business for any length of time has learned to appreciate value of getting referrals due to these important reasons:* Referral-generated customers are most cost-efficient, profitable, and most loyal source of new business you could ever dream of acquiring.
* Referral-generated customers buy quicker, negotiate less, buy larger quantities, and refer more business to you.
* You can easily set up referral systems that are fool-proof strategies for skyrocketing your profits upward... and onward!
The philosophy of referrals:
Your referral systems leverage all of your marketing tactics by getting others to spread word about your company and your great products. So why would you ever deploy capital on advertising, or trade shows, or any other marketing technique, until first you have in place at least one (or preferably several) referral marketing systems?
In am not suggesting that your business can - or even should - move to being a 100% referral-generated enterprise - although many businesses have. They have benefited spectacularly from referral marketing, and so should you. What I am suggesting is that you can find at least one (but preferably 5 or more) easy to use referral systems that will each generate a 5%, 10%, 20% (or more) increase in customers, sales, and profits for you.
Referral Marketing Success Stories:
* A real estate professional went from being a struggling agent to number 46 nationally with RE/MAX by setting up referral systems.
* A voice mail company gets 40-50% of new business comes from referrals - about 150 new subscribers are acquired each day with just one referral marketing system.
* A mortgage professional who was "burned out" by her hectic schedule now gets 80% of business coming automatically from referrals. This increased her income substantially, and allowed her to reduce her work schedule to 4 1/2 days a week.
