Reciprocal Links - how important are they

Written by David Callan

Reciprocal Links - How important are they In my opinion reciprocal links are second only to search engines as a way to get traffic to ones site.

Reciprocal links are links with other sites, which are generally related torepparttar theme of your website. The concept is simple you link to site, and that sites webmaster returnsrepparttar 125066 favour and links back to your site. For some reason or another you always receive a lot more traffic from sites, then you give out.

This method of traffic building is very important and its free, its simply a matter of contactingrepparttar 125067 right webmasters and gettingrepparttar 125068 right links. However a full blown 'link-hunt' can be time consuming butrepparttar 125069 benefits it can bring are huge. Among them are:

Highly targeted visitors

Better search engine rankings

The visitors that come from related websites are highly targeted and you have a much better chance of selling them your product or service, because they have come to your site through a link on a related website you know they are interested in your sites theme, otherwise they wouldn't be on a site that is linking to you and furthermore they definitely wouldn't click through if they weren't interested. So these are prime prospects for your product or service and best of all you don't have to pay for a single one.

Also it is worth telling you that it is very unlikely that once a link is up on someone's site that it will be taken down. This means that once a link is up, chances are it will be sending you free visitors for its lifetime, free visitors = free sales = more profit.

Reciprocal linking is my personal favorite form of marketing, even though a good Search Engine campaign will bring in much more traffic than any number of links can. I say this because it's ideal for sites just starting out as you can seerepparttar 125070 visitors (AND SALES) coming in within days of contacting webmasters for links. Especially if you can secure any high traffic links.

Also apart from getting visitors fromrepparttar 125071 linking site itself, more recently some major search engines are usingrepparttar 125072 number of links to a site as an important factor in establishing a sites relevancy. The idea behind this is thatrepparttar 125073 more links a site has to more valuable it must be. Also this method of usingrepparttar 125074 number of links as a relevancy factor helpsrepparttar 125075 search engines defeat gateway/doorway pages. Why would anyone link to 'bare-bones' keyword filled doorway page? - Simple answer - they wouldn't. Andrepparttar 125076 search engines know this.

Targeted Ezine Advertising

Written by Marla Bland

So... what does "targeted ezine advertising" mean? It means placing your ads in ezines that are related torepparttar product or service you are promoting. The readers of these ezines should potentially be more interested in your offer.

Let's get started!

Step 1 CHOOSING THE RIGHT EZINES A good place to start is by looking in ezine directories. Most directories either have search capabilities orrepparttar 125065 ezines are listed in specific categories. I like to use a directory that gives information such as whenrepparttar 125066 listing was updated,repparttar 125067 number of subscribers, first issue date, ifrepparttar 125068 publisher accepts free ads, and rates for paid ads.

Two directories you could use to start your search are:

The freezineweb listing gives all ofrepparttar 125069 above information and much more such as ad rules, ads per issue, articles excepted, ad swaps, etc.

You can also enter a search directly into a search engine such as Google - For example, if your product were vitamins, you could searchrepparttar 125070 term "health ezines". Ifrepparttar 125071 vitamins were distributed by an MLM program, you could also search "MLM ezines" or "Network Marketing ezines".

Look at sample issues, if possible, and subscribe to those ezines you think will be best for your ad. Read a few issues to getrepparttar 125072 feel ofrepparttar 125073 kind of contentrepparttar 125074 ezine covers.

At this point, you should be able to make a list of targeted ezines that contain quality content. Content that you feel many ofrepparttar 125075 subscribers are reading. Includerepparttar 125076 number of subscribers for each ezine.

Step 2 PICKING THE EZINES There are a couple of other things you could look at to narrow downrepparttar 125077 field. First, what sort of ads doesrepparttar 125078 publisher sell? Top sponsor? Bottom sponsor? Solo? Classified? Where arerepparttar 125079 ads placed? Classified ads placed in a separate ad sheet are nearly worthless. No content, no readers. How many ads are in each issue? Is there a blank line afterrepparttar 125080 headline to draw attention? Dorepparttar 125081 ads look appealing to you?

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