So... what does "targeted ezine advertising" mean? It means placing your ads in ezines that are related to product or service you are promoting. The readers of these ezines should potentially be more interested in your offer.
Let's get started!
Step 1 CHOOSING THE RIGHT EZINES A good place to start is by looking in ezine directories. Most directories either have search capabilities or ezines are listed in specific categories. I like to use a directory that gives information such as when listing was updated, number of subscribers, first issue date, if publisher accepts free ads, and rates for paid ads.
Two directories you could use to start your search are:
The freezineweb listing gives all of above information and much more such as ad rules, ads per issue, articles excepted, ad swaps, etc.
You can also enter a search directly into a search engine such as Google - http://www.google.com For example, if your product were vitamins, you could search term "health ezines". If vitamins were distributed by an MLM program, you could also search "MLM ezines" or "Network Marketing ezines".
Look at sample issues, if possible, and subscribe to those ezines you think will be best for your ad. Read a few issues to get feel of kind of content ezine covers.
At this point, you should be able to make a list of targeted ezines that contain quality content. Content that you feel many of subscribers are reading. Include number of subscribers for each ezine.
Step 2 PICKING THE EZINES There are a couple of other things you could look at to narrow down field. First, what sort of ads does publisher sell? Top sponsor? Bottom sponsor? Solo? Classified? Where are ads placed? Classified ads placed in a separate ad sheet are nearly worthless. No content, no readers. How many ads are in each issue? Is there a blank line after headline to draw attention? Do ads look appealing to you?