Reciprocal Links - Are They Still Effective?

Written by John Calder

2004, John Calder

Recently there has been talk that Google has discounted reciprocal linking as a factor in their ranking algorithm. For webmasters who don't know, reciprocal links are just traded links - web site A links to site B, and site B in exchange links to site A. Oftenrepparttar term "linking partner" is used instead of reciprocal link. Inrepparttar 128082 past, it seems that reciprocal links have played an important role in how a site is ranked in search results. It was an indicator fromrepparttar 128083 webmaster thatrepparttar 128084 other site was of value to their visitors.

Once marketers caught on to this, various software was developed that would help automaterepparttar 128085 process. As webmasters started freely swapping links with every other webmaster, this dilutedrepparttar 128086 value of having reciprocal links in place. Google caught on to this, and apparently has now downgraded or completely removed this type of linking as a ranking factor.

Should marketers continue to pursue reciprocal links? Are they worthwhile? It probably depends on

1) why you wantrepparttar 128087 links, and 2) which sites you want to trade links with.

Ten Steps To A Well Optimized Website - Step 10: The Extras

Written by Dave Davies

Welcome to part ten in this search engine positioning series. Overrepparttar past nine weeks we have coveredrepparttar 128081 nine fundamental steps to a proper search engine positioning campaign. From choosing keywords and writing content to optimizing your pages and building quality links we have coveredrepparttar 128082 required steps to attaining solid rankings that will last. In part ten we will coverrepparttar 128083 extras.

The extras consist of tips, tools and resources that you will want to use to keep you onrepparttar 128084 cutting edge of who's who and what's what inrepparttar 128085 search engine positioning arena.

Over this series we have coveredrepparttar 128086 ten key aspects to a solid search engine positioning campaign.

The Ten Steps We Have Gone Through Are:

  1. Keyword Selection
  2. Content Creation
  3. Site Structure
  4. Optimization
  5. Internal Linking
  6. Human Testing
  7. Submissions
  8. Link Building
  9. Monitoring
  10. The Extras

Step Ten - The Extras

The first nine steps in this series coverrepparttar 128087 true nuts-and-bolts of a solid SEO campaign. These arerepparttar 128088 crucial steps you need to take to attain top rankings that will stick. That said " there are "the extras",repparttar 128089 icing onrepparttar 128090 SEO-cake so-to-speak. Those little things that will bump you up from number 4 to number 2, or help you hold your positioning through an algorithm change.

Some of these things have been touched on in previous articles while others are completely new. Either way, these arerepparttar 128091 things that will give you that little one-up over other ethical SEO's who know their stuff.


One ofrepparttar 128092 most important advantages you can gain over your competition comes fromrepparttar 128093 tools you use and more importantly, how you use them. Some people blindly followrepparttar 128094 advice given to them from so-called "SEO-software". This is neverrepparttar 128095 right decision. Takingrepparttar 128096 information these good tools can provide, and knowing how to turn that information into advantage isrepparttar 128097 key.

Here arerepparttar 128098 tools that many successful SEOs use to build solid rankings for their clients and why:

Top Optimizer Pro

I've noted this one inrepparttar 128099 article on link building and it's definitely worth mentioning again. Never before have I found a tool that can tear apart your competition so thoroughly for such an affordable price and in such an easy-to-understand manner.

This tool with take a look atrepparttar 128100 top 10 for a search phrase, and give you:

  • their position
  • their PageRank
  • their Alexa rank
  • the total number of backlinks to their site as seen by Google
  • the number of their site pages indexed by Google
  • their keyword density forrepparttar 128101 targeted phrase
  • their title
  • their H1 tag

This isrepparttar 128102 overview it gives you. You can then select one ofrepparttar 128103 sites and view more detail including:

  • the backlink URL
  • the backlink domain
  • the IP address ofrepparttar 128104 backlink
  • the PageRank ofrepparttar 128105 backlink from that page
  • the specific anchor text use for that backlink (or a note whether it was an image)
  • the title ofrepparttar 128106 page linking back
  • the Alexa rating ofrepparttar 128107 page linking back
  • the top three keyword focus' ofrepparttar 128108 page linking back
  • the number of links pointing to that page
  • the number of outbound links from that page

Right below that there is access to a breakdown ofrepparttar 128109 sites backlink's that gives a summary of:

  • the specific anchor text,repparttar 128110 number of times that anchor text was used, andrepparttar 128111 percentage this represents ofrepparttar 128112 total backlinks counted
  • where these links come from. This will give you great information as to how many of these links are coming fromrepparttar 128113 same domain, which is generally accepted inrepparttar 128114 SEO community as holding less weight thanrepparttar 128115 same number of links from different domains
  • a PageRank breakdown of allrepparttar 128116 links

At $247 from TopNet Solutions it's a bit pricey but worth every penny if you only use it on one campaign. Click here for more details.

PR Prowler

A necessity for any search engine positioning campaign that requires link building. This tool, also developed by TopNet Solutions, doesn't do allrepparttar 128117 fancy things that Top Optimizer Pro does however it does do one thing VERY well - it's seeks out quality relevant link partners with high PageRanks.

If you're not in a competitive industry and you just want to save time on link building (and I do mean a LOT of time) this tool will do it for you. You simply set it to find links based on specified search phrase(s) and with a minimum PageRank. You can search for up to 1000 links at a time. Simply startrepparttar 128118 tool and continue on with other work or go to bed while it's working for you. Come back and you've got some great leads andrepparttar 128119 best part is, it's weeded out allrepparttar 128120 duds so your efforts are focused only onrepparttar 128121 links that will most benefit your site.

This tool has taken campaigns that would have required many hundreds of links to a point whererepparttar 128122 same effect can often be realized with 50 and in a fraction ofrepparttar 128123 time spent. Click here for more information on PR Prowler.


While this isn't exactly an SEO tool per-se it makes researching and optimizing much faster and more convenient. FireFox is a browser (read: Internet Explorer replacement) that has MANY features that make it more convenient.

I likerepparttar 128124 tabbed browsing (moving between multiple pages throughrepparttar 128125 use of tabs on one browser screen),repparttar 128126 username and password ability is far better and more advanced than Internet Explorer's and it's far more secure thanrepparttar 128127 more popular Microsoft product. It blocks popups and spyware just isn't written for it.

I will admit that forrepparttar 128128 first few hours I was trying it out I found it a bit more difficult to use but once you realize how much more powerful it can be and thatrepparttar 128129 difficult arises fromrepparttar 128130 instinct to makerepparttar 128131 task more difficult by doing itrepparttar 128132 way you would have with IE, you'll never want to switch back. The next time you've got 5 IE windows open to various search engines, another for WordTracker and a couple more to various other pages think of FireFox and you're world will be made easier. It's a free download.

You can read more onrepparttar 128133 advantages ofrepparttar 128134 FireFox browser in a search engine positioning article written by ISEDB Editor Jim Hedger at

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