Always Put Your Web Site in Your email Signature: Create a professional email signature that includes your URL and either your motto, a quote or a tiny tidbit of information about your business. Make sure to make it interesting; you want them to click on your link. Include it in all your email messages; you'd be surprised who might click on your link and be interested in what you have to offer. Also, include your URL on your business cards, stationery and any other printed information you have.

Link & Banner Exchanges: A link or banner exchange is a great way to increase links to your page (a sure way to climb search engines’ rankings). However, because you are exchanging a banner, you may lose some of your visitors to other sites.

TIP: Have link open a new window separate from your site. That way if your visitor gets sidetracked, she won’t lose you.

Nevertheless, it is a free and viable option for increasing your traffic and your ranking. But...

Whom Do You Exchange With?:

1. Other Home Based Business People: Find web sites of other home Based Business people and ask them to exchange a banner with you.

Choose someone who ranks high on a search engine. Perhaps, they will scoff at idea of exchanging a banner with your site which ranks 9999 out of 10000, but it sure doesn’t hurt to ask. Besides, you won’t be 9999 for long!

2. For Party Plans Limited to a Particular Country: Exchange a link or banner with a fellow consultant from another country if you are limited to sales in your own country. This is a link that you could easily place front and centre on your home page. You can put corresponding country's flag as a link and say "Canadian Visitors Enter Here" (for example). It will be clear if people should follow link to other page. If people click on this link, you aren't losing customers. They are obviously from another country and cannot order from you. Providing such a link is useful information to your visitor and she will be directed to appropriate country's site.

3. WAHM Web Pages: many Work at Home Mom themed web pages offer free banner exchanges. Take advantage of these, but place it on your “Links” page. It should not be front and centre because:

· You may lose your visitor

· You will not be front and centre on their web page

Check out these free banner exchanges:

Of course: InternetBasedMoms.com http://www.internetbasedmoms.com/banner_exchange.htm (your banner will always be shown on Links page)

WAHM Exchange.com http://wahmexchange.com/ (your banner will receive one exposure for every two exposures of WAHM Exchange on your site)

Moms Network.com http://www.momsnetwork.com/busdirc-d/bannerexchange.shtml(your banner will receive one exposure for every two exposures of WAHM Exchange on your site)

The Mom Pack http://mompack.com/ringsetc.shtml (see this site to find other free banner exchange resources)

WAHM Tips http://www.wahmtips.com/rotation.htm (free link exchange)

Moola Mom http://moolamom.com/bnnrlinks.htm

4. Sites that Compliment Your Web Page Content - Exchange links with sites that compliments yours. For example, if you sell children's products - exchange with a parenting site. If you sell kitchen supplies - exchange with a recipe site. You may have to approach these sites and ask them if they are interested in a link exchange.

Choosing Meta Tags - Choosing good keywords for your site is a time consuming, but an imperative and worthwhile venture (see article in Building a Web Site). If you don't know what meta tags are, don't fret, we will learn about them in detail soon.

One quick thing you can do with your meta tags is make sure that titles of your pages are descriptive and contain keywords for your site. You can see title on very top of your browser of a page you are viewing. It's also name that comes up when you try to add a page to your favorites. Web crawling (see below) search engines search sites, in great part, based on these titles.