Reciprocal LinkingWritten by Jason Blackston
Reciprocal linking is considered by many people most effective way to increase traffic to your website. You often get hits from web sites that you have exchanged your links with, and reciprocal linking also helps boost your search engine rankings.What is a reciprocal link? A reciprocal link is a link to a website that carries a similar link back to your own website. A reciprocal link is a common thread between you and another website owner. You both likely share similar websites and content, and you are o'kay with possibility of a viewer leaving your site to take a look at your linking partner's site. What a reciprocal link is not... A reciprocal link is not a cure all! Many times webmasters have a ton of links. The problem is that many of those links are broken or out of date. I will share a resource to help you find those broken links in a minute. But first you need to find sites to link to!
| | Should You Write a Book?Written by Steven Van Yoder
Should You Write a Book? One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and inquire about your services. There is a message from a potential joint venture partner who has invited you to be a guest on a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about on a radio interview you gave weeks earlier. Is this a fantasy? No. This could be a typical day in your life as a published author. More and more business people are realizing power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of most powerful marketing strategies available. Published authors report that their lives change, often dramatically, when their books reach marketplace. When you become an author, you become known as expert. When you are known as an expert in your field, whatever your field, you will find that world will beat a path to your door. A Book Generates Visibility and Attracts Clients Of all information products you can create, a book has greatest potential to open doors. A book can give you more recognition and professional credibility than audiotapes, CDs, videos, seminars, workshops and public speaking. Since my book Get Slightly Famous was published last year, I have been amazed at how it has transformed my business. Publishing my book was a newsworthy event that resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention. Prospective clients now hear about me from all over world. The media regularly call me, and I appear in newspaper articles and radio interviews. Get Slightly Famous is not just my most effective marketing tool. It has become core of my brand identity. My book provides a marketing platform for my business that gives all my marketing efforts a natural, sharp focus. Best of all, marketing is not such a struggle anymore. As a successful author you will find stress of constantly seeking new clients can largely become a thing of past. Clients will seek you out, ready to pay good money for your services, because you are seen as a leader in your field. You become their first choice. It's Not Just a Book -- It's a Business! Your book is seed from which you can grow a multi-faceted "empire'' of related products and services, including seminars, teleclasses, reports, consulting packages, audiotapes, and other profitable information products. Imagine selling thousands of books to trade associations as premiums for their members. Or how about creating a $49-a-month newsletter, a $995 home-study course, a $499 a year membership web site? Could you use your book as basis for a year-long mentorship program for which individuals or groups that pay thousands of dollars a piece to participate?
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